Tag Archives: Social Media Today

If you run a big Twitter account, you may have noted a significant drop in your follower count over the last few weeks. That’s because Twitter has removed millions of accounts linked to a potential vulnerability in its SMS service, which has also lead to Twitter switching off its tweets by SMS option permanently in most regions. We want to continue to help keep your account safe. We’ve seen vulnerabilities with SMS, so we’ve turned off our Twitter via SMS service, except for a few countries. Everyone will still have access to important SMS messages needed to log in to and manage their accounts. — Twitter Support (@TwitterSupport) April 27, […]

Snapchat has this week announced the launch of a new ad offering called ‘First Commercial’, which will enable advertisers to own ‘the influential first commercial a user sees when they tune into Snap’s robust suite of shows’. The offering will help Snapchat maximize the potential of its original content offerings – in its most recent performance update, Snap noted that the total daily time spent by Snapchatters watching Discover content has increased by over 35%, year-over-year, while total daily time spent by Snapchatters watching Shows has more than doubled versus Q1 2019. Indeed, over the last year, Snap has seen a steady rise in interest in its Snap Original programs, with more than […]

Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social platform usage, and in some cases, significant shifts in when people are active. As such, this week, Sprout has published an update to its listings, which may help guide your revised strategy to cater to engagement changes during the pandemic. Here’s what they found – and note that […]

Snapchat has this week published some new insights into how Snapchatters are feeling about the ongoing COVID-19 lockdowns, and the impact of the pandemic on society more broadly. Snapchat’s predominantly younger audience is in an interesting position here – while research shows that, in general, COVID-19 doesn’t affect younger people as severely as it does those in older brackets, young workers are also likely among the most impacted by the lockdowns, with many retail and hospitality staff being laid off as a result of the mitigation efforts. That means that while they’re healthy, their immediate income and employment prospects may be limited. So how do Snapchatters feel about the current […]

TikTok has added another way to assist people impacted by COVID-19 with a new set of donation stickers, which will enable users to raise both awareness and funds for charitable causes via their TikTok clips. As you can see from these screenshots, posted by social media expert Matt Navarra, the new donation sticker will enable users to select from a range of causes to support. As explained by TikTok: “Donation Stickers are interactive and can be embedded directly in videos and TikTok LIVE streams, just like other creative effects in TikTok. When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly […]