Tag Archives: Social Media Today

Facebook is looking to move on from the Cambridge Analytica scandal, with the Federal Court this week approving its agreement with the FTC, that it made last July, which will see the company pay a $5 billion fine and implement strict new data privacy measures. As explained by Facebook’s Chief Privacy Officer Michael Protti: “On Thursday, a federal court officially approved the agreement we reached with the Federal Trade Commission (FTC) last July. This concludes the FTC’s investigation that began after the events surrounding Cambridge Analytica in 2018. […] With this agreement now in place, executive leaders at the company, including our CEO, will now certify our compliance with it quarterly […]

While the impacts of the COVID-19 pandemic are far-reaching, it’s impossible, at this stage, to fully understand just how significant the impact of coronavirus will be on how we live, how we interact, and how we engage with businesses moving forward. Some trends are immediate – increased panic buying in supermarkets, hand sanitizer selling out, home gym equipment on the rise. But over time, those short-term shifts evolve, and the trends that are now being established could actually be longer-term, particularly among younger, more impressionable demographic groups that are still developing key elements in their approach to life. Which is why this research is interesting – digital analytics provider Perksy has […]

With more people switching to working from home amid the COVID-19 lockdowns, Facebook is adding some new features to its professional Workplace platform, catering to both rising demand and usage trends. First off, Facebook is adding a new Knowledge Library where businesses will be able to keep company resources on the platform. As explained by Facebook: “Knowledge Library is a single place to create, store and share static content, like working from home advice or HR and expenses policies, so employees can discover and easily access the information they need at home or on the go.” Facebook says that the average employee wastes over nine hours per week searching for critical […]

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide some helpful indicators for your company page strategy. This week, LinkedIn has shared some new insights on both fronts, and there are some interesting trends of note among the more obvious shifts. First off, as noted, LinkedIn has seen a massive spike in company page posts mentioning COVID-19. In terms of engagement, LinkedIn […]

Amid the COVID-19 shutdowns and the broader human impacts of the pandemic, it’s difficult for marketers to understand where they’re placed, and how they can, and should, maintain connection with their audiences at this time. And while research has shown that most consumers are still open to brand messaging during the crisis, situational awareness is key, and reaching people ‘in the right way’ is essential to effectiveness. To help with this, Instagram has this week shared some key tips on how brands can maintain audience connection via Instagram Stories. And there are some great notes to consider – here are Instagram’s six tips to get the most out of Stories during COVID-19. […]

Google will now require that all advertisers provide official documentation confirming who they are and where they’re based as part of a major expansion of its ad transparency requirements. As explained by Google: “In 2018, we announced a new identity verification policy for political advertisers. The policy requires all advertisers that want to run election ads on our platforms go through a verification program to confirm their identity. We display that identity in the ad unit so that users can learn more about the election ads they see on Google’s platforms. Since introducing this program, we’ve verified political advertisers in 30 countries. And now, to provide greater transparency and equip users […]

The sudden uptake in the live-streaming trend during COVID-19 has a lot of social media marketers hunting for best practices, and there’s no better place to look for tips, tricks, and advice on social media trends than #SMTLive. We hope you enjoy this recap of this week’s chat, and come away learning more about live streaming than you knew before. Live streaming gained momentum in 2016 when Facebook released “Facebook Live” as an option to all users. Now live streaming options are offered on nearly every social platform and marketers have this great opportunity to connect in real-time with their audience. #SMTLive — Social Media Today (@socialmedia2day) April 21, 2020 […]

While most of the world remains in lockdown due to COVID-19, which will change the way that Ramadan is celebrated this year, Instagram has this week launched a new initiative to help amplify messages of positivity and togetherness during the cultural event. As explained by Instagram: “Over 2 billion people observe Ramadan, making it one of the biggest global cultural moments of the year. People from all over the world come to Instagram to share their experiences and celebrations during the month of Ramadan, and there were over 16 million uses of the word ‘Ramadan’ on Instagram in 2019 alone.” To help people take part in spreading the key message […]

Twitter fans, rejoice. The platform is currently testing a new display format for retweets, which would incorporate both retweets and retweets with comments into a single, overall retweet count. As you can see in this tweet, shared by user Bruce Floyd, in this new display format, all of your various retweets would be incorporated into one data point. Simple, easy. This has been an annoyance for many Twitter users over time – up till now, Twitter has actually considered a retweet with comment to be a unique tweet in its own right, so it deliberately hasn’t included them in your total retweet count. Many have suggested that this is likely a […]

This will be welcome news for social media managers looking to make the most of TikTok. This week, the platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc. The login option is at the top right of screen on the Trending page, but it doesn’t appear at the main home screen at this stage. Once you’re logged in, you can access your basic account info and check out a customized feed of content based on your preferences. You can also upload a video direct from desktop, providing another option […]