Tag Archives: Social Media Today

With Facebook gaining momentum in the gaming market, The Social Network is looking to tap into the rising popularity of gaming during the COVID-19 pandemic with the launch of a new, dedicated Facebook Gaming app which incorporates gaming content, play options and groups. The app will initially be available in Android, with iOS to follow soon. As you can see above, Facbook Gaming has three key elements: Watch – This is where streamers call home. Plus, discover new videos from the biggest esports and gaming’s top publishers. On Facebook Gaming, there’s a whole world of gaming waiting for you to tune in. Play – Play instant games anytime, anywhere, without […]

The COVID-19 pandemic has provided a new set of challenges for Facebook’s rules around political speech, and what it deems acceptable, or not, on its platform. In many respects, the importance of accurate, timely, authoritative information has outweighed Facebook’s usual reluctance to enforce strict rules around what can and cannot be posted, but it’s also lead to some more delicate situations regarding potential censorship, and where Facebook will draw the line with respect to the discussions around the pandemic. The sale of face masks has been banned, myths around cures are not allowed. Facebook also recently started removing posts which suggest that 5G signal towers could exacerbate COVID-19’s spread. And […]

Facebook, in conjunction with Carnegie Melon, has this week published the first of its new COVID-19 symptom tracking maps, which may help authorities in planning for future outbreaks by highlighting where groups of people are experiencing coronavirus symptoms across the US. The maps use self-reported symptom data from Facebook users, then pin that info onto map locations, highlighting key areas of potential spread. That can provide key early indicators of potential problem areas – as explained by Facebook CEO Mark Zuckerberg: “Understanding how COVID-19 is spreading is critical for local governments and public health officials as they allocate scarce resources like ventilators and PPE, and eventually to decide when it is […]

Google has added some new tools to its Google Optimize website experimentation platform in order to help businesses communicate operational changes as a result of COVID-19. First off, Google has launched a new banner option which enables businesses to add a simple notification along the top of their website to highlight key business changes due to the COVID-19 lockdowns. As explained by Google: “Once you log into your Optimize account you can add a message to the top of your site by clicking “Add a banner.” You can use our templated banner or customize it by editing the color, size, and text. We recommend you use a color that stands […]

Are you tracking the right digital marketing metrics in alignment with your brand goals? Are your online results linked to your bottom-line performance – i.e. the actual sales made and revenue generated as a result? If you’re not connecting the right dots, then all the Instagram Likes in the world won’t matter – you need to ensure that you’re aiming for the right targets if you want to maximize business benefit. And while it can be easy to get sucked into the trap of vanity metrics, by refocusing on the right KPIs you can still get your process back on track. So what are the right KPIs, and how do […]

With Pinterest seeing increased usage amid the COVID-19 lockdowns, social media management tool Tailwind has compiled a new listing of rising search trends to help you tap into the latest shifts. The trends are likely much as you would expect – increases in topics related to self-care, home-schooling, board games, etc. But Tailwind’s listing provides specific insight into the key search queries within each segment, which could help you devise a more effective Pin strategy. In addition to this, Tailwind has also launched a new $1 million Small Business Relief Program, to help SMBs impacted by the COVID-19 shutdowns across the globe. Recipients of grants from the program will receive up […]

In what could be a significant move in the broader regulation of the digital eco-sphere, the Australian Government has announced that it’s looking to provide financial assistance to struggling local news organizations by implementing a new, mandatory code of conduct which would require Google and Facebook to share any revenue they generate as a result of news content with the relevant publishers of such material. As per Australian Treasurer Josh Frydenberg: “The Government has instructed the Australian Competition and Consumer Commission (ACCC) to develop a mandatory code to address commercial arrangements between digital platforms and news media businesses. Among the elements the code will cover include the sharing of data, ranking […]

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence. But that’s Millennials, a generation that’s largely grown up online, and those response figures vary significantly across the different age brackets – so which platforms should you be focusing on to reach your target market? To provide more insight, the team at Animoto broke their research down by generation. Some of their key findings include: Gen Z chose Instagram as the platform to follow brands Baby boomers spend most of their time on YouTube and the Facebook Feed Gen Z, Millennials, and Gen X selected […]

YouTube is the default video platform of the web. Sure, many social media platforms have seen an unprecedented rise, with videos being their most consumed type of content. However, the mindset of users while logging in to YouTube is to watch videos purposely. In the YouTube statistics below, there are four sections. In the first two sections, you’ll see YouTube demographics, competition on the platform, and the skewed viewership of popular channels. Then there’s some great news for businesses looking to leverage YouTube for their marketing efforts (Hint: The production quality isn’t as important as you might expect, but something else is). There are also data-backed recommendations to get more […]

Recently, Melissa Teng had the rare opportunity to get creative with her bathtub at home. Teng, the co-founder and creative director at lifestyle blog Wit and Folly, was working on a social media project with a skincare line. She set up her bathtub space with lights, candles, and bath bubbles. Then, she put herself in the tub as the model. If this were any another time, Teng might have hired someone else to model for the project, but that simply isn’t possible during the COVID-19 pandemic. Individuals everywhere are following social distancing, and staying at home to help minimize public health risk of the coronavirus. In many respects, social media […]