Twitter Shares Key Video Best Practices to Maximize Engagement

Twitter Shares Key Video Best Practices to Maximize Engagement

You’ve no doubt heard this before, but video is the best performing content type across all social platforms – and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and this week, to provide even more context, Twitter has published its latest findings on video engagement within tweets, partnering with GroupM to glean some new perspective into how Twitter users are responding to videos posted in the app. First off, Twitter notes that overall video engagement is rising. As per Twitter: “Consumers globally are spending 86% […]

#SMTLive Recaps Show & Tell: Brands That Inspire Us on Social

#SMTLive Recaps Show & Tell: Brands That Inspire Us on Social

Here at SMT, we’ve decided to embrace the preschool aspects of WFH life, such as naps, snack time, and, you guessed it: #SMTLive “Show & Tell”. While there’s been a plethora of social media flops during the pandemic (we’re looking at you, finger lickin’ good KFC campaign), we’d much rather chat about the social media successes at this time. We’ve personally seen even more successful ad campaigns and posts than failed ones, so we’re glad everyone could get together this week to share social media marketing inspo, preschool style. If you weren’t able to make it to our live chat, read on for pandemic social media inspiration galore. If anyone is […]

Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

Like all social platforms, Snapchat has seen a significant increase in usage amid the COVID-19 lockdowns, but more specifically, Snap has seen a big jump in AR usage. According to Snapchat, over 75% of its users engage with its various AR tools every day, on average, and that’s increased even more in March, as people look for alternative ways to engage with the outside world – even virtually. Snapchat says that it saw a 37% increase in Snaps sent using an AR Lens during late March, compared to late February. And that’s also lead to expanded potential for brands – Snapchat additionally notes that: Playtime with Sponsored Lens AR experiences […]

Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

Snapchat has this week launched a new, dedicated COVID-19 business hub, which includes a range of resources, insights and links to help marketers manage the COVID-19 pandemic, and better connect with their audiences amid the crisis. The new mini-site showcases a heap of data points on the changes in Snapchat usage during the global lockdowns, highlighting relevant opportunities and best practices, based on examples. Snapchat plans to expand on these tools with new data updates over time – but to provide some key pointers, Snap has published three industry-specific trend updates to highlight key areas of focus. You can check out the Snapchat COVID-19 Business Center here, or take a […]

Facebook Adds New Metrics to its Ad Library Listings to Improve Transparency

Facebook Adds New Metrics to its Ad Library Listings to Improve Transparency

Facebook has added a few new elements to its Ad Library listings in order to provide more transparency over the displayed ads, and make it easier to find relevant info in the app. As shared by Facebook Integrity Team Lead Rob Leathern, Ad Library listings will now include a new “potential reach” measure, which represents “an estimate of the size of the audience that is eligible to see an ad”. Up till now, you could somewhat estimate this manually based on ad spend and audience targeting, but the new listings will make it easier to sort ads based on their potential influence, and get a better understanding of each campaign. […]

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days

With the Stories format slowly gaining traction on Facebook, The Social Network looks to be experimenting with a new option that could increase Stories views – and potentially make them a more interesting proposition for the older Facebook audience. According to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook is testing a new option that would enable users to keep their Facebook Stories active for up to three days, as opposed to the current 24-hour expiry. That’s a significant jump, which also somewhat changes the core concept of the format – but as noted, maybe it will appeal to Facebook’s audience, which is older, on average, than other platforms, […]

Instagram Adds Gift Card, Ordering and Fundraising Tools to Help Businesses Impacted by COVID-19

Instagram Adds Gift Card, Ordering and Fundraising Tools to Help Businesses Impacted by COVID-19

After they were spotted in testing last month, Instagram has now officially announced the addition of its new gift card, food order, and fundraiser tools for Stories and profiles, which will provide businesses impacted by the COVID-19 shutdowns with another way to generate income during the ongoing crisis. As explained by Instagram: “Businesses can share new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site. Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters.” With retailers forced to close […]

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

The COVID-19 pandemic has created an unprecedented situation for everyone, and for brands and marketers, it’s left many unsure as to what they should be saying, whether they should be advertising at all amid the crisis, and what consumers expect. Of course, many businesses are simply unable to advertise or market – event-focused brands, for example, are completely adrift. But while millions of businesses have been limited by the global shutdowns, millions of others are still in operation, and are still looking for ways to stay afloat and maximize their existing opportunities, and lessen the long-term financial impact. So how should brands be marketing in the current environment? To provide […]

Instagram is Testing a New ‘Challenge’ Sticker to Prompt User Engagement

Instagram is Testing a New ‘Challenge’ Sticker to Prompt User Engagement

Instagram is testing a new ‘Challenge’ sticker for Stories which would enable users to call on their connections to participate in visual competitions, prompting more engagement. As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, the Challenge sticker would be added to the regular sticker tray in Stories. When applied, you’d then be prompted to tag friends to participate, while as you can see down the bottom of the screen, there’s also an option to ‘search challenges’ within the hashtag field, based on trending content. The inspiration here is TikTok – on TikTok, users can use the ‘Duet’ mode to respond to any other clip […]

Court Rules That Embedding Photographer’s Instagram Content Doesn’t Infringe Copyright

Court Rules That Embedding Photographer’s Instagram Content Doesn’t Infringe Copyright

The world of online copyright is complex, with many legacy laws failing to adequately cater to evolving digital eco-systems. Do you own the images that you post on Instagram? Can someone copy your Instagram posts without your permission? And what if you’re a visual artist, and such content is your key source of income – does that make any difference with respect to potential compensation for unauthorized usage? In the latest challenge to such regulations, The New York district court has ruled against photographer Stephanie Sinclair who had sought to sue Mashable over an embed of one of her images, which had been posted to Instagram, within a Mashable story […]