Tag Archives: Social Media Today

With the amount of negative news at the moment, this could prove to be an important addition for Instagram moving forward. As per user Alessandro Paluzzi (and social media expert Matt Navarra), the platform is working on a new option which would enable users to limit their exposure to sensitive content on the platform via a new setting. As you can see here, the new setting, when switched on, would mean that the user would “see fewer photos and videos that might be sensitive”. The option was also spotted in testing by reverse engineering expert Jane Manchun Wong, who additionally noted that the setting was on by default when she […]

With more people looking for more content to watch online, Facebook has this week launched a new set of video features which are designed to help creators build audiences for their video content, and promote return viewership. The new features are aligned with Facebook Watch, and essentially make Facebook Watch features that have thus far only been available to partners accessible to all Page admins. Here’s what’s been announced: Playlists Update The first element is an update to the playlists feature – as per Facebook: “We’ve expanded playlists to be a more holistic way to publish new content on Facebook without needing to launch a new Page.” As you can see […]

After announcing its coming changes to its Snap Kit developer platform back in June, Snapchat has this week officially announced that developers can now integrate Snapchat Stories into their apps, facilitating more immersive, engaging content experiences, and boosting exposure for Snap content. The new Snapchat Stories integration will enable app developers to connect their systems to Snapchat. For example, if you’re using music app Triller, you’ll now be able to share your activity in the Triller app to your Snapchat Story, providing expanded opportunity for engagement around your usage. Triller is one of the initial partners for the new Snap Stories Kit – in addition to Triller, users of Squad, dating app […]

What a year the first three months of 2020 have been. It feels like such a long time ago that Facebook was providing guidance for businesses impacted by major bushfires across Australia, and now, The Social Network has published a new set of guides to help businesses dealing with the latest major event – the COVID-19 pandemic, which has effectively shut down the majority of the world. With a wide range of sectors being hit hard by the ongoing impacts of the COVID-19 shutdowns, Facebook has published three new guides: The short guidebooks offer practical advice on keeping yourself and your staff safe, while also protecting your customers, and maintaining […]

Like all social video apps, Houseparty is seeing a lot more attention amid the COVID-19 lockdowns, with users turning to real-time video tools to connect, in replacement of their regular social interactions. In fact, Houseparty may be benefiting the most of all the social video apps. According to The Financial Times, the app was downloaded 2 million times last week, compared to around 130,000 in the same week a month ago. As per App Annie data, Houseparty currently ranks first in the App Store in 17 countries, and it’s continuing to gain traction as people look for options to stay in touch – without actually being within touching distance. Really, […]

Not sure what to tweet about, or what your brand should share on Twitter? One of the key elements of an effective social media marketing strategy is consistency, but in order to remain consistent, you have to keep coming up with new things to share, content and ideas that are relevant to your audience, that align with their interests, and which also help to further your branding efforts. And that can be tough, especially if you’re not overly familiar with a platform and the nuances of how its users communicate. To help with this, Twitter has this week published a listing of 20 tweet prompts to get you thinking about […]

What a difference a month can make. Each month, Twitter publishes a listing of key dates and events of note for month ahead, which includes all the major sporting events and industry conferences, along with holidays and seasonal celebrations, in order to help digital marketers map out their strategies and event tie-in campaigns. But this month, it’s looking pretty slim. Gone are the NBA Playoffs, the Master’s tournament, along with the Coachella Festival, the Tribeca Film Festival (now going digital at a later date) and the Whitehouse Correspondent’s Dinner. But that said, there is still a range of events being held in April that are worthy of note, and are […]

With most stores closed, and shopping options limited, more people are turning to Pinterest for inspiration. Indeed, Pinterest has been seeing record levels of traffic in recent weeks, with more people looking for relevant products to fit out their home office, entertain their kids and take care of themselves amid the COVID-19 lockdowns. And those trends looks set to hold moving forward – as we collectively work to limit the spread of coronavirus, people are still seeking new products, and ways to shop online. In this sense, Pinterest can effectively be a replacement for your local shopping mall – but one with even more options and items aligned more specifically to […]

Facebook is adding some new sections to its ‘Download Your Data‘ (Instagram) and ‘Download Your Information‘ (Facebook) tools in order to provide more transparency over the information it collects on your activities, and how it uses them to show you more relevant ads and content as a result. As explained by Facebook: “Over the last decade we’ve been working to extend the functionality of our self-service data access tools to help people access data in meaningful ways. Today’s step is part of these efforts. There have also been growing efforts by many policymakers and regulators to enhance people’s rights around access to their data. These laws include the General Data Protection […]

Facebook is working on a new ‘Auto Status’ option for Messenger, which, when switched on, would use location tracking, as well as other device tools, to indicate what you’re up to at any given time. As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Messenger’s ‘Auto Status’ would use things like your location, the weather and other indicators available within your device to provide a visual representation of what you’re doing at any given time. That visual would then be layered on top of your profile image in the app – you can see in the first frame that Jane’s profile shot has a […]