Tag Archives: Social Media Today

Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks. With people around the world staying home to limit the spread of COVID-19, professionals have been logging on to LinkedIn to stay informed, and to keep updated as to how other businesses are handling the situation, in order to inform their own approach. LinkedIn engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make best use of its platform to better connect and engage with their networks. First […]

Facebook has this week provided an overview of its expanded efforts to combat COVID-19 misinformation across its platforms, in order to ensure that the 2.89 billion people who log into its apps each month are getting timely, accurate information about the evolving pandemic. As explained by Facebook: “Ever since the World Health Organization (WHO) declared COVID-19 a global public health emergency, we’ve been working to connect people to accurate information, and taking aggressive steps to stop misinformation and harmful content from spreading.” Indeed, Facebook has been taking more aggressive action on COVID-19 misinformation. Among its various measures, Facebook has: Sought to remove all posts across its platforms which present false […]

As part of its efforts to keep users informed of the latest updates on the evolving COVID-19 pandemic, Snapchat is this week adding a dedicated feed of coronavirus news to the top of the Discover tab in the app. As reported by Mashable, the new COVID-19 info panel will highlight the latest updates from key news sources, as vetted by Snapchat’s team. The section will also feature information from health bodies, like the World Health Organization and the U.K.’s National Health Service, while it’ll also put a spotlight on official messages from the White House’s COVID-19 task force and its spokespeople, as well as other government announcements. In addition to […]

While all of us struggle to understand the broader implications and complications of the COVID-19 pandemic, marketers and business owners are also faced with the difficult task of trying to maintain revenue flow, and engage customers, amid the rising anxiety and uncertainty. What should you communicate in such a crisis? Should your brand communicate at all? Will any marketing message be seen as opportunistic and/or insensitive? These are questions that every business is contending with, but the reality is that, for those that can, we have to at least try to maintain some level of normalcy in order to avoid even greater economic impacts as time goes on. To that […]

There is no other way to say it, it’s a scary time to be a marketer and/or business owner right now. With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what’s best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation? In the end, each business and marketer needs to make the best decision for their own unique […]

With billions of people on virtual lockdown in their homes, it’ll come as no surprise that Facebook is seeing a massive increase in activity within its apps. But even so, the actual numbers are significant – according to Facebook, over the last few weeks, it’s seen: Total messaging increases of more than 50%, across both WhatsApp and Messenger An increase of 70% in Messenger group video calls, and more than double the regular demand for video calls in WhatsApp Overall U.S. traffic from Facebook to other websites has increased by more than 50% week-on-week ​​On one hand, this is positive news for The Social Network, boosting its all-important engagement stats. […]

With more people turning to Pinterest for inspiration and discovery amid the COVID-19 lockdowns, the company is launching a new feature called ‘Today’, which will showcase the latest trending ideas from across its network. As explained by Pinterest: “Just click “Today” at the top of your home feed from your iOS or Android app for new ideas each day. Recommendations will include a handful of topics. We’ll start with ideas curated by the Pinterest team and in the future will also feature guest editors.” As you can see above, the new section will also, at least initially, feature information on the COVID-19 outbreak, including advice and info from the World […]

Right now, it’s impossible to predict the full impacts of the COVID-19 outbreak and how it will relate to each sector and industry – and what that will mean, specifically, for your own company’s bottom line. But one sector that is likely to be hit hard is journalism, and in particular, local news organizations which rely on ad revenue from local companies, many of whom have now been forced to close due to the pandemic. As BuzzFeed News reported this week, the impact of the coronavirus on the news media “could be worse than the 2008 financial crisis, which saw newspapers experience a 19% decline in revenue”. This also, ironically, comes at a […]

Back in 2016, Facebook made a big push to connect more users in India via its Free Basics program, but that push was eventually blocked by Indian regulators over conflict of interest concerns and issues with foreign interference in the local market. But India remains key to Facebook’s expansion plans, and since then, the company has been working to try and find new ways into the Indian market. And now, it’s looking to another option, which may enable it to capitalize on India’s massive opportunity. This week, The Financial Times has reported that Facebook is in talks to acquire a multibillion-dollar stake in Reliance Jio, an Indian internet provider which […]