10 Ways to Increase Your Content Marketing Conversion Rate [Infographic]

10 Ways to Increase Your Content Marketing Conversion Rate [Infographic]

Published March 16, 2020 Are you looking for ways to improve your content marketing strategy? Would you like to turn more website visitors into qualified sales leads? Ion Interactive share 10 landing page ideas you should try in this infographic. They break things down by the following content types: Blog posts White papers Infographics Webinars Slide decks Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Consumers Call for Action on Fake Reviews [Infographic]

Consumers Call for Action on Fake Reviews [Infographic]

With everyone now able to share their opinion on anything, at any time, reviews have become critical to maximizing brand engagement and results. But that’s also lead to a rise in fake reviews, and brands paying for positive mentions in order to boost their perception online. Fake reviews, however, can also have significant negative impacts, including reduced brand loyalty, damaged reputation and financial penalties in extreme cases. In fact, increased penalties is what consumers are seeking in cases where fake reviews are used, according to this new report from BazaarVoice, which incorporates responses from over 10k shoppers in the U.S., U.K., France, Germany, and Australia in relation to their review […]

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery. As explained by YouTube: “We’ve been testing a new tab in the YouTube mobile app called Explore – with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.” YouTube has been testing out a range of variations of the Explore tab since 2018 in order to get more people tapping through to different topic segments and discover additional content. […]

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks. As per Instagram: “To help people get relevant and up-to-date resources, we will start showing more information from WHO and local health ministries at the top of Instagram’s Feed in some countries.” This is a more extreme informational measure from Instagram. For incidents in the past, Instagram has only added relevant links and prompts within related search queries, but now, reflecting the seriousness of the coronavirus outbreak, […]

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

In another example of the shifting media landscape, the UK Government has this week announced a new initiative which will see it work with YouTubers and other social media influencers to help spread accurate information about the COVID-19 outbreak, and counter harmful misinformation being shared online. As reported by Business Insider: “The UK’s Department for International Development (DFID) will hand £500,000 ($US630,000) in funding to the H2H Network, which previously fought misinformation during the Ebola outbreak. Some of that funding will go to influencers charged with handing out accurate information and pointing younger viewers in Southeast Asia and Africa to official public health advice.” Some of the social media influencers being […]

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date. As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.” SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look […]

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

After already announcing a ban on ads which seek to capitalize on coronavirus fears, News Feed prompts to highlight relevant, accurate information on the outbreak, and a new business resource hub for those impacted by the pandemic, Facebook has also now announced that it will give more local authorities access to its Local Alerts tool, in order to help them distribute relevant updates and info among their communities. As explained by Facebook: “As COVID-19 has spread in the US, local governments have used Facebook to share critical information with their communities about this fast-evolving situation. Because of the increasing need to get timely and accurate information to local communities, we’re […]