Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

With the coronavirus outbreak branching further across the globe, and causing widespread anxiety and disruption, it’s also added a new complication to consider in brand communications and messaging. It goes without saying here that the human impact, the real-world, immediate health concerns of the outbreak, are the biggest concern, but for those businesses looking to maintain their activity, in alignment with this shifting focus, there are some key considerations that you need to keep in mind. This week, Twitter has provided a list of key elements to factor into your messaging, in order to ensure that you’re providing helpful, beneficial information to your audience, while also working to navigate the […]

LinkedIn Makes LinkedIn Learning Courses on Working From Home Available for Free Amid Coronavirus Changes

LinkedIn Makes LinkedIn Learning Courses on Working From Home Available for Free Amid Coronavirus Changes

LinkedIn is the latest platform to update its measures in response to the evolving coronavirus outbreak. This week, LinkedIn has outlined the steps it’s taken to keep its members informed, including broadcasting WHO updates live daily and “scaling its events platforms to enable companies to reach audiences virtually”. LinkedIn has also created a new Trending News element, in order to highlight reliable updates from experts, including the World Health Organization and the Center for Disease Control and Prevention. Reverse engineering expert Jane Manchun Wong also recently spotted a new format for LinkedIn updates on the coronavirus which seek to highlight the information in-stream. But the biggest LinkedIn addition may be this: “In the […]

Microsoft Leads Effort to Take Down Massive Malware Network

Microsoft Leads Effort to Take Down Massive Malware Network

Microsoft has this week outlined its effort to take action against the Necurs botnet, which it says is one of the largest online criminal networks in the world. As per Microsoft: “Today, Microsoft and partners across 35 countries took coordinated legal and technical steps to disrupt one of the world’s most prolific botnets, called Necurs, which has infected more than nine million computers globally. This disruption is the result of eight years of tracking and planning and will help ensure the criminals behind this network are no longer able to use key elements of its infrastructure to execute cyberattacks.” Botnet systems enable cybercriminals to distribute malware and take remote control […]

Twitter Takes Another Step Towards Identifying Bots With New Developer Policy Update

Twitter Takes Another Step Towards Identifying Bots With New Developer Policy Update

As Twitter works to improve its action against the misuse of its platform by political operatives, one key area that Twitter, specifically, needs to focus on is bots, and the use of automated profiles to amplify specific messaging. Bots have repeatedly been identified as a key issue in influencing tweet discussion – in the wake of the 2016 US Election, for example, researchers uncovered “huge, inter-connected Twitter bot networks” seeking to influence political discussion, with the largest incorporating some 500,000 fake accounts. Last year, Wired reported that bot profiles were still dominating political news streams, with bot profiles contributing up to 60% of tweet activity around some events, while earlier this year, a network of […]

TikTok Announces Plans to Open New Transparency Center in LA

TikTok Announces Plans to Open New Transparency Center in LA

TikTok has announced plans to open a new transparency center in LA as part of its ongoing effort to distance itself from concerns around potential Chinese Government interference. The center would facilitate more oversight into the platform’s moderation practices – as per TikTok: “This new facility in our LA office will provide outside experts an opportunity to directly view how our teams at TikTok go about the day-to-day challenging, but critically important, work of moderating content on the platform. Through this direct observation of our Trust & Safety practices, experts will get a chance to evaluate our moderation systems, processes and policies in a holistic manner.” Through this new access […]

How to Attract and Convert Website Visitors Using an Inbound Marketing Strategy [Infographic]

How to Attract and Convert Website Visitors Using an Inbound Marketing Strategy [Infographic]

Published March 11, 2020 Are you looking for ways to get more visitors to your website? Want to also convert more of those visitors into sales leads and paying customers? The crew from Infographic Design Team share their steps to success in this infographic. They break things down as follows: Attract visitors digitally Converting visitors into leads Converting leads into customers Analyzing the results and ROI Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Must Know Email Marketing Metrics To Track Campaign Success [Infographic]

Must Know Email Marketing Metrics To Track Campaign Success [Infographic]

Yes, I know, email marketing has been around for decades, and by now, most people are aware of the basic metrics of email marketing performance and how they work. But not everyone is across all of the data points and what they mean, and as such, a simple refresher can provide significant value to a lot of newer marketers looking to maximize their campaigns. Hence this infographic – the team from TD Insights have published a basic overview of essential email marketing metrics, including how Open Rate is measured, Bounce Rate, List Growth performance and more. If you’re looking to get more out of your email marketing campaigns, you need […]

Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

With Coronavirus spreading across the globe, more and more regions are being impacted by the various closures, shutdowns and quarantine measures which are being implemented to help contain the outbreak and limit its impacts. And while public health and safety is obviously the number one concern, the flow-on consequences for business will also be significant, with everyone, from large scale corporations to small restaurants likely to feel the pinch. Indeed, global sharemarkets are already reporting the worst losses since the GFC, and really, it’s only just beginning. Given this, Facebook has this week launched a new Business Resource Hub which aims to provide support for all businesses affected – directly or […]

LinkedIn Launches Spotify Playlists for Career Development Processes

LinkedIn Launches Spotify Playlists for Career Development Processes

I mean, I don’t really know what to say about this, but people have asked, so… LinkedIn recently launched a new series of playlists on Spotify to soundtrack your professional development in various areas. As you can see here, the playlists are split into different topics, including ‘Women at Work’, ‘Never Give Up’ and ‘Refine and Focus’ – which is for when you’re polishing your LinkedIn profile. Tap onto any playlist and you’ll see the list of tracks that LinkedIn’s team has chosen to align with that element. So, cool, right? Now you don’t even have to have any taste in music, or personal preferences, as LinkedIn’s got you covered […]

Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

Facebook is seeing positive engagement in groups, and as such, it’s been working over the last couple of years to maximize group engagement, and provide admins and community leaders with more tools to help improve their performance. And this week, Facebook’s launched another initiative to further boost on-platform group activity, with a new “Community Accelerator” program which will provide support and training for community leaders to help them maximize their use of Facebook’s tools to facilitate growth. As per Facebook: “Today, we’re announcing the Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities. Selected community leaders will spend three months learning […]