Tag Archives: Social Media Today

Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging. But should you use emojis in your brand messaging? Of course, you don’t want your business communications to look unprofessional – but then again, if you’re not speaking to your audience in the language that they’re most comfortable with, maybe you’re not utilizing the most effective connection strategy. Maybe, emojis can enhance your audience connection, and improve response. That’s what this report from the team at Media Update suggests. The below infographic outlines a range of reasons why you should consider emojis in your brand […]

Published March 8, 2020 Are you looking for ways to improve your business website? Want to create content that attracts more website visitors? The team from Micro Creatives share their tips for success in this infographic. They break things down as follows: Buyer persona Content types Topic generation Headline formula Design your visuals SEO Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Published March 8, 2020 Are you looking for ways to expand your social media presence? Want to know how to get started on TikTok? The team from HubSpot share their tips for success in this infographic. Here are the steps they share: Identify your goals Consider your buyer persona Create your account (and verify it) Post valuable content (and a few crazy ones too) Use the right hashtag Participate in challenges Collaborate with influencers Invest in TikTok ads Match your content offer with the audience Track and evaluate results Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

After announcing a range of new measures to help ensure that users are getting accurate information related to the coronavirus outbreak across both Facebook and Instagram, The Social Network has now taken the extraordinary step of banning all ads and commerce listings for medical face masks on its platforms for the time being. As explained by Facebook:​ “We are temporarily banning advertisements and commerce listings, like those on Marketplace, that sell medical face masks. We’ll begin to enforce this change over the next few days. We already prohibit people from making health or medical claims related to the coronavirus in product listings on commerce surfaces, including those listings that guarantee […]

Following the latest announcements around coronavirus-related content measures from Facebook and Twitter, Instagram has now also detailed how it’s working to guide users towards accurate, relevant updates on the situation. The first focus is information accuracy – Instagram says that it’s working to remove “known harmful misinformation related to COVID-19”, while it’s also now highlighting links to the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC), and local health authorities​ whenever someone taps on a hashtag related to COVID-19. Instagram’s also fact-checking potentially misleading posts, blocking and restricting hashtags which are being used to spread misinformation, and is aligned with Facebook’s ban on any ads seeking to exploit the situation […]

The arrival of dark mode for WhatsApp earlier this week also served as a reminder that Facebook’s flagship app still doesn’t have its own dark mode option, despite various elements of it being spotted in testing over the last year. Indeed, back in August, serial tipster Jane Manchun Wong reported that Facebook’s dark mode was in development, and posted a screenshot of the option in testing. At the time, various other Twitter users and tipsters also shared their own examples of Facebook’s dark mode in testing, but since then, we’ve not seen any significant updates Until now. This week, Wong has posted some new images of Facebook’s coming dark mode, which, […]

Twitter has this week issued an update to its rules around hateful conduct, which it first launched last year. The rules are designed to help keep Twitter conversations more civil, and set clear parameters around acceptable behavior on the platform. As per Twitter: “As a result, of months of conversations and feedback from the public and conversations with both internal and, external experts, and our own teams, in July 2019, we expanded our rules against hateful conduct to include language that dehumanizes others on the basis of religion. Today, we are further expanding this rule to include language that dehumanizes on the basis of age, disability or disease.” In essence, the new […]

After first announcing it’s coming Messenger app for Mac at its F8 developer conference last May, Facebook has this week begun rolling out the new Messenger for macOS in selected markets, providing another option to keep in touch. According to 9 to 5 Mac, the new Messenger app was first spotted by another tech publisher, MacGeneration in the Mac App Store in France. TechCrunch has confirmed the app’s initial launch with Facebook, and has additionally reported that the Messenger Mac app is now available in Mexico, Poland and Australia. But how valuable it will be is hard to say – you can already access Messenger via the web, so it’s not like you can’t already use […]

Facebook is expanding its political advertising transparency measures, which require any ad paid for by a political group or candidate to be labeled as such, into 32 new regions, taking the total count of nations which are now required to adhere to Facebook’s advanced political ad regulations to 89. Facebook first launched its updated political ad transparency regulations last June, which relate to any ads about social issues (as defined by Facebook), elections or politics. As you can see in this example, all of these ads need to be labeled with a ‘Paid for by…’ tag, which also links through to additional information on the advertiser, providing more transparency into campaigning […]

You ever get those questionable emails that say something like: They seem not quite right, but you can also see how people would be duped by them – they use Facebook colors, they include links, it looks kind of legit. Except, Facebook usually refers people to ‘facebook.com’, not ‘facbook.com’ as listed here. This is an example of one of the many phishing scams in operation, where criminals try to steal information by tricking unsuspecting people into clicking dodgy links. And they work – many people do, in fact, click through on them, which is why Facebook launched an official listing of the emails it sends to each user within your individual profile […]