Tag Archives: Social Media Today

Facebook has added a new element to its 3D photos option, with its system now able to simulate depth in any image, enabling you to convert any static picture into a 3D post. As explained by Facebook: “Our 3D Photos feature has [thus far] relied on the dual-lens “portrait mode” capabilities available only in new, higher-end smartphones, so it hasn’t been available on typical mobile devices, which have only a single, rear-facing camera. To bring this new visual format to more people, we have used state-of-the-art machine learning techniques to produce 3D photos from virtually any standard 2D picture. This system infers the 3D structure of any image, whether it is […]

Facebook continues to ramp up its legal action against companies which break its rules, this time launching a new suit against a data analytics firm which stole Facebook user data via connected apps. As explained by Facebook: “Today, Facebook filed a federal lawsuit in California court against oneAudience, a New Jersey-based data analytics company that improperly accessed and collected user data from Facebook and other social media companies by paying app developers to install a malicious Software Development Kit (SDK) in their apps.” oneAudience claimed to provide advertisers with real audience data and reach, based on actual user info. As per the oneAudience website: “There’s a lot of mobile information […]

The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business. The truth is that what really matters is the core of the content that you produce, and how that connects with your target market – but that also doesn’t mean that you should just ignore all the best practice advice out there and post whatever you want, whenever you want. Indeed, all of the data-backed guides and tips you’ll find around […]

Amid ongoing concerns around the coronavirus outbreak, Facebook has this week announced that it’s canceling the ‘in-person component’ of its annual F8 developer conference, which was planned to be held in San Jose on May 5th and 6th. As explained by Facebook: “Every year, we look forward to connecting with our global developer community at F8 and sharing our vision for the future that we’re building together. But given the growing concerns around COVID-19, we’ve made the difficult decision to cancel the in-person component of F8 2020. This was a tough call to make – F8 is an incredibly important event for Facebook and it’s one of our favorite ways […]

Struggling to find the perfect GIF, using the perfect celebrity, to express the right emotion in your tweet? This could help – this week Google Trends has teamed up with GIF platform Tenor to create a new tool which highlights key GIF trends by celebrity, action, emotion conveyed and more. As you can see here, based on GIF searches, the listing can give you insights into the most popular search terms related to each celebrity, while you can also search for a specific response type. You can also select any celebrity/identity and it will show you what the most popular GIFs for that person/character are: There’s a range of ways you can […]

After rolling out a series of updates to its Messenger for Business processes over the last few months, Facebook has this week published a new set of tips to help marketers looking to make best use of messaging to keep in touch with customers. And with a growing number of people now using messaging platforms, it makes sense that more brands are also looking to provide connection options through the same. The risk, however, with messaging for business is that messaging is a more private surface, and can be interruptive. Overuse of messaging can have significant consequences for brands, and for Messenger itself – which is why Facebook has implemented tighter […]

It may come as little surprise, it may seem like an odd fit. Either way, LinkedIn has this week confirmed that it’s working on its own version of Stories which will be rolled out to all users soon. As explained by Pete Davies of LinkedIn: “Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in […]

While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, how do you do it? The other issue with the platform being so new is that there are few best practices established, particularly in this case because TikTok’s algorithm and distribution processes are different to other platforms. That’s where this report comes in. To help provide more context as to how brands […]

In what will likely come as little surprise, a new study from Pew Research has shown that 74% of Americans have little to no confidence that tech companies, including Facebook, Twitter and Google, will be able to prevent the misuse of their platforms to influence the outcome of the 2020 presidential election. As you can see here, trust levels are similar across the political divide this time around, in slight variance to the same survey in 2018. As per Pew: “Confidence in technology companies to prevent the misuse of their platforms is even lower than it was in the weeks before the 2018 midterm elections, when about two-thirds of adults […]

While to older generations YouTube is still seen as an online video platform, in variance to a regular TV channel or service, for younger users who’ve never known a time when YouTube didn’t exist, the app has become an essential source of entertainment, on equal footing with TV, movies or any other related option. That’s lead to a whole new way of looking at the platform, and given it a whole new level of influence. Indeed, last year Lego conducted a survey of 3,000 children aged between 8 and 12 from the US, UK and China, and they found that kids are now 3x more likely to aspire towards a career […]