Tag Archives: Social Media Today

Twitter has this week outlined all the major events and celebrations of note in March 2020 to help with your strategic planning and campaign tie-ins for the month. Twitter’s notes act as a complement to its 2020 major events calendar, which you can download in full here, and can be a major help in mapping out your campaigns. Of specific note, Twitter says that brands should consider: Women’s History Month – Specifically, Twitter says that brands should look to hone in on International Women’s Day on the 8th and Equal Pay Day on the 31st, “to celebrate the women who make your brand great”. World Wildlife Day/World Water Day – Twitter […]

With concerns around the spread of novel coronavirus rising, Facebook is now taking action against profiteering advertisers that have been seeking to capitalize on such concerns. As reported by Business Insider, Facebook has this week announced a ban on ads on its platforms which mention coronavirus in relation to cures or prevention, or those which attempt to “create a sense of urgency” about the outbreak for commercial gain. Ads like these have been appearing in some regions, which are not linked to scientific fact and, as Facebook notes, seek to capitalize on concerns. As per Facebook: “We recently implemented a policy to prohibit ads that refer to the coronavirus and create […]

A big focus for LinkedIn in 2020, and moving forward, will be expanding economic opportunity, and ensuring that all people have equal access to employment options. That’s a lofty goal, but an important one – according to LinkedIn’s research, people with the right connections alone have a 12x better chance of obtaining their dream career. But it’s not just connections, it comes down to circumstances, locations – there’s a range of factors which can help to level the playing field for job seekers and candidates. And this week, LinkedIn is taking on another key element, with a new “Fair Chance” filter for job ads on the platform, which aims to help […]

After first launching its revamped, data-friendly ‘Pinterest Lite’ app in certain regions in October last year, Pinterest has this week announced a full, global roll-out of its Lite app for Android devices, which will enable more people to log onto the rising platform. As explained by Pinterest: “We recently began launching Pinterest Lite for Android to people in Peru, Argentina, Colombia, Chile and Mexico. Today we’re expanding the availability of Pinterest Lite and launching it globally. Pinterest Lite offers most of the features of the Pinterest app, while taking up less space on your device, and can download more quickly in places with slower internet connection.” Pinterest launched the first iteration […]

TikTok has this week launched a new sticker pinning option in videos, which enables you to attach a sticker to an object in the clip and it will stay in place, and change size relative to the video’s movement. As you can see in the demonstration above, you can pin a sticker by selecting where you want to attach it in the video, and you can use the slider underneath to find the right point. You can also choose how long you want the sticker to appear in the video with the ‘Duration’ option. Once attached, the added graphic will shift in time with the video. The option is similar […]

Facebook has taken another forward in its VR ambitions by acquiring popular VR games developer Sanzaru Games. Sanzaru Games is behind one of the most well-received games on the Oculus Rift thus far, a fantasy, first-person adventure called “Asgard’s Wrath“. As per Facebook’s Oculus: “Just a few months ago, we saw the state of VR gaming make a huge leap forward with the launch of Asgard’s Wrath, a title that redefined what a full-length, fully-featured VR game looks like. Today, I’m pleased to announce that Sanzaru is joining Facebook to help us pursue a future of rich, immersive, and original VR game content.” The acquisition comes after Facebook also acquired […]

There’s something that seems a little not quite right with the latest numbers in the Facebook-commissioned “Inclusive Internet Index“. Or maybe it’s just surprising – either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors. And according to Facebook, now, more people than ever are able to access the world wide web: “Last year was a watershed moment in the history of the internet. It was the first full year when more than half of the world’s population – 4.1 billion […]

Video platform Vimeo has this week officially launched its new Vimeo Create platform, which provides a range of templates and tools to help marketers create more effective video content, for multiple purposes. [embedded content] As you can see in the video, the new tool provides simple processes to create more standout video content, including graphic and text overlays, transitions, royalty-free music and more. As explained by Vimeo: “Never picked up a video camera before? Never worked with editing software? Don’t have the budget? Don’t have time to think about making videos for your business? Fantastic. We made Vimeo Create specifically for you. This fast, simple solution gives you exactly what you […]

This could be a handy extension to add in to your process. This week, Product Hunt has featured a new Chrome tool called ‘Tag Snag‘ which extracts the tags used on any YouTube video. It’s a fairly straight forward tool – when viewing any YouTube video, tap on the Tag Snag icon and it will come up with a listing of the tags the creator has used for that clip, as shown above. In addition to this, Tag Snag also enables you to extract the tags from multiple YouTube videos at once. If you conduct a search, then use Tag Snag in the results screen (with the ‘Multiple Videos’ option […]

Published Feb. 26, 2020 Are you looking for ways to improve the conversion rate of your website? Want to encourage more visitors to get in touch via your contact page? The team from 123 Form Builder share their tips for success in this infographic. Here area few from the list: Put some swag into it Spark interest Make it mobile-friendly Personalize your automatic responses Brevity is key Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy