Tag Archives: Social Media Today

Every time a new feature is launched on a social platform, it’s interesting to note the various ways that it’s used, and in particular, to note creative uses of such tools, which could help to prompt your thinking around your own campaigns and strategies. This week, women’s aid group Solace has launched a new Twitter campaign which uses the platform’s recently launched hidden replies option to underline a key message around domestic violence. The first tweet in Solace’s campaign includes an image of a regular looking couple. As you can see, below the image there’s the new ‘Tap to view hidden replies’ prompt’, which the next tweet in the thread […]

Reddit has published its latest transparency report, which details all the content removals and enforcement actions that the platform has taken over the last year. As an overall summary of the key notes, Reddit says that it: Removed 53M pieces of content in total, mostly for spam and content manipulation (e.g. brigading and vote cheating), exclusive of legal/copyright removals, which we track separately. Removed​ 222k pieces of content, 55.9k accounts, and 21.9k subreddits for Content Policy violations Quarantined 256 subreddits​​ “Quarantined” communities, it’s worth noting, are subreddits which don’t necessarily break the platform’s rules, but have been found to be sharing highly offensive or misleading content. Quarantined communities display a warning which requires users to […]

Quora may not be the best known social media platform, but its unique use case, and growing community, can make it a great resource for researching and improving your campaigns – or conducting Quora ad campaigns in their own right. Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest and Twitter, while its focus on providing answers can help in your research and outreach efforts. And with potential exposure to so many users, that can have significant value – here’s a look at six ways that marketers can leverage Quora to improve their strategic approach. 1. Content Research Quora is a hidden gem for those […]

As the influencer marketing industry matures, it’s fascinating to see the relationship between brands and creators also evolve in-step. With new opportunities (Instagram’s Branded Content Ads and shoppable posts) and challenges (hidden likes and fake followers), emerging all of the time, the influencer space is changing fast. To get a better handle on the current state of play, the team from Vamp recently conducted a survey of 124 marketers to find out how they’re working with influencers, what they’re prioritizing, and where they’re seeing success. Here’s a quick overview of the key findings: 80% of respondents said that influencer-generated assets performed the same or better than brand-created assets 41% of marketers have saved budget […]

The arrival of social media gave everyone a voice, a means to be heard, a way to share their thoughts and feelings on anything, at any time, with a wider audience than ever before. In many ways this has been a positive, providing a way for people to communicate on a broader scale, but it’s also lead to new complications, especially for businesses, who are now subject to online criticism from potentially every single person who walks in their front door. That’s not necessarily a bad thing, but it does increase the pressure on businesses to ensure that they’re performing at their peak at all times, and delivering great customer […]

With Facebook’s enhanced election security rules already being tested just weeks into the official US Presidential campaign, The Social Network has this week announced a new funding initiative for research into a key area of concern in its political integrity process. Via a new “2020 Foundational Integrity Research” project, Facebook is offering $2 million “in unrestricted gifts” to support independent research into misinformation and polarization, and how it’s distributed through social communication technologies. As explained by Facebook: “We will provide a total of $2,000,000 in funding for research proposals that aim to enrich our understanding of challenges related to misinformation, polarization, information quality, and conflict on social media and social technology platforms. Our […]

When was the last time you gave your website a refresh? It’s the start of a new decade, and now might be a good time to give your site an overhaul, and ensure that you’re maximizing your engagement and interactive potential. To help with this, the team from Microcreatives has published a new listing of web design trends which are gaining traction, and could help you improve your website activity. The graphic lists some fundamental web formatting notes, before outlining a range of emerging trends that are worth considering in your process. As noted, it’s a new decade. Maybe it’s time to refresh your digital home base. Check out the […]

Looking for ways to boost your tweet performance in 2020? This week, Twitter has launched a new initiative which aims to provide simple tips to help businesses improve their tweet copy. The new program is titled ‘Good Copy, Bad Copy”: As you can see in this clip, Twitter creative lead Joe Waddington has outlined a set of simple, actionable tweet tips, which, while simple in themselves, can significantly improve tweet presentation and performance. Re-capping Joe’s tips: Eliminate all caps – They can come across as shouting and may reduce the effectiveness of your message Percentages work better than dollar amounts – This has been noted in various Twitter studies – more people […]

Published Feb. 24, 2020 Are you looking for ways to improve your blogging performance? Want to create more shareworthy posts, and convert more readers into subscribers? The team from Column Five Media share their tips for success in this infographic. Here’s a quick summary of what they cover: Timing Social buttons and counters Tweetable quotes Email subscribe button Optimize images CTAs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Snapchat has launched a new ‘Ground Transformation‘ AR effect, which, as it sounds, can change the ground in your Snap camera view into water or lava, or other variations. As explained by Venture Beat, the new option utilizes Snapchat’s evolving AR tools to create the visual effect: “The real-time ground segmentation system uses machine learning models to understand geometry and semantics, isolating obviously ground-based objects from contrasting backgrounds.” Snap has used similar in the past for sky segmentation, isolating specific elements in your field of view through advanced visual understanding. And while the practical applications for such seem fairly limited, they demonstrate Snap’s advancing capacity in this respect, which is […]