Tag Archives: Social Media Today

Facebook’s infamous News Feed algorithm has helped the platform maximize engagement, and boost time spent in-app – but it’s also long been a major bugbear for many users. The complex algorithm, which aims to show users more content that they’re likely to be interested in, uses a range of factors in its equations, including when something is posted, how often you interact with the creator, what type of post it is, and more. That means that users generally see posts that are seeing higher levels of engagement appear closer to the top of their feeds. But is that a better experience? Would you be better off just seeing a feed […]

This could be a blow for social media marketers. No doubt if you’ve logged onto Gmail on desktop recently, some of you would have seen this notification at the right of screen. That’s right, LinkedIn is shutting down its handy Sales Navigator for Gmail extension, which provides LinkedIn bio info for anyone who gets in contact with you (and has used the same email address for their LinkedIn profile). The extension, which was originally called ‘Rapportive‘, has been a staple of many social media markers’ toolkits for years, giving you a quick glimpse of who each email contact is, while also confirming if they’re legit, based on their LinkedIn profile. […]

Here’s a Facebook initiative that’s particularly close to my heart – in fact, close to my house (I could see the flames at one point). This week, Facebook has announced a new set of support measures for businesses impacted by the recent Australian bushfires, in order to help them make best use of the platform to get their operations back on track. As per Facebook: “Australia is going through a difficult time. Unprecedented bushfire events have taken a huge toll on communities across the country. If your small business has been affected by bushfires please [get in touch] and a Facebook Small Business Support Specialist will reach out to understand your […]

Looking for a way to literally add a whole new perspective to your social video efforts? Drone videography has become the hottest trend in event marketing, specifically, in recent times, providing a unique and engaging way to capture video footage – which can deliver significant benefits for your campaigns. And considering that video is the best performing content type across all social platforms, looking for new and engaging ways to incorporate video could be key – here’s a look at some of the ways in which drone videos can help to drive more engagement for your digital marketing efforts. The two super-unique shots of a drone Aerial shots Before the use […]

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement. Check out the infographic below for […]

While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they’ve already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen […]

Facebook has certainly changed its tune on broader web content regulation in recent times. Back in 2017, in the wake of the Cambridge Analytica scandal and various other concerns, Facebook, Google, Amazon and Apple all increased their spending on lobbyists in order to combat proposals from US senators in regards to increased internet regulation, preferring instead to maintain their own regulatory systems and govern their own processes as they aw fit. Facebook CEO Mark Zuckerberg softened on this in 2018, telling CNN that: “I actually am not sure we shouldn’t be regulated”, in response to a query around transparency. Then last year, Zuckerberg published an opinion piece in The Washington Post, in […]

If editing is the most important part of writing, then reporting and auditing is the most important part of social media marketing. Just like editing, analyzing your content’s performance on social is the only way to optimize. How else would you know how to improve your content if you don’t take some time to think critically about what you’ve created already? Because social media auditing is obviously so crucial to this industry, we wanted to open up the metaphorical floor to our #SMTLive audience on the topic. Reporting and auditing is a complicated and technical part of the job for anyone in social media, so we wanted to hear how […]

In the wake of the 2016 US Presidential election, social media – and Facebook specifically – has been blamed for causing increased angst and societal division, with the spread of ‘fake news’, foreign interference, filter bubbles and more, all reportedly being exacerbated by the rising use of social apps. But is that true? Does Facebook really play such a significant role in the modern news dissemination process that it now has the power to shift the opinion of the electorate – or are we just looking to append blame for divisions that have always existed? The latter is where Facebook is now leaning, and late last week, at the Munich Security […]

Published Feb. 17, 2020 Are you trying to establish the keywords that people use to search for your products and services? Want a list of tools that can give you a comprehensive overview in a couple of minutes? The team from Red Website Design share six keyword research tools you should try in this infographic. Here’s what makes the list: Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy