Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Email Marketing Psychology: 12 Secrets for Higher Performing Campaigns [Infographic]

Published Feb. 16, 2020 Are you looking for ways to improve your email marketing strategy? Want to delve deeper into human psychology to understand how to compose your email campaigns? The team from Emma Inc. share their tips for success in this infographic. They break things down as follows: How the amygdala affects our gut reactions How our brain processes content How our brain reacts to human faces How our brain reacts to color Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]

Published Feb. 15, 2020 Are you looking for ways to improve your social media marketing strategy in 2020? Want to know if LinkedIn could be a good fit for your business? The team from Oberlo share the stats you need to know in this infographic. Here’s what they cover: Number of LinkedIn users Age, gender and education demographics Average time spent on LinkedIn LinkedIn for business LinkedIn fort advertising Check out the infographic for more detail (note: LinkedIn recently reported reaching 675 million members in variance to the below). A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

Google Has Removed Over 500 Chrome Extensions Due to Malware Concerns

If you go to tap on your favorite Google Chrome extension and it no longer works like it used to, this could be why. This week, Google has removed over 500 Chrome extensions due to concerns that they were redirecting users to malicious sites and ad content without users being aware. The issue was identified by Cisco’s Duo security team – as explained by Duo: “Browser extensions have been known as a weak point for individual security and privacy due to their potential for misuse under the general guise of helpful applications. In the case reported here, the Chrome extension creators had specifically made extensions that obfuscated the underlying advertising […]

Facebook Implements New Rules on the Use of Memes by Political Candidates

Facebook Implements New Rules on the Use of Memes by Political Candidates

In yet another example of the rising emphasis on social media as a political messaging tool, Facebook has this week updated its guidelines in order to make it compulsory for political candidates to disclose any partnerships with influencers who post memes or similar content on their behalf. On Instagram in particular, Facebook will now require that such arrangements be implemented via Instagram’s Branded Content Ads, which will add a clear “Paid Partnership With” label to these posts. This comes after US Democratic Presidential hopeful Michael Bloomberg partnered with a group called ‘Meme 2020’, which was founded by Jerry Media chief executive Mick Purzycki, in order to commission the creation of memes […]

YouTube Launches ‘Project Witness’, Using VR as a Tool to Raise Awareness Around Social Issues

This is a somewhat harrowing experience – but an important one nonetheless. This week, YouTube has launched a new VR experience called ‘Project Witness‘ which aims to raise awareness about the conditions incarcerated children face, and the significant impacts that they can subsequently have on their lives. [embedded content] As explained by YouTube: “The VR film anchors the viewer in the experience of an incarcerated child. You’re able to see and hear the experience of being in solitary confinement from the viewpoint of a child in an adult prison. YouTube is a powerful platform for so much more than entertainment – from advocacy to education and awareness – that is open and accessible […]

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress. As per the description of Hobbi on the App Store: “Hobbi wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s […]

How Marketers Can Utilize Insights-Driven Marketing

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires. It’s clear why so many businesses are looking to leverage insights-driven marketing. A survey by Forrester Consulting shows that nearly half of the respondents who use marketing intelligence experienced improved customer […]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

Published Feb. 14, 2020 Are you looking for ways to generate more leads from your business website? Want to construct an inbound marketing plan to help grow your business? The team from Impact share their steps to success in this infographic. Here’s a quick summary: Get educated on inbound Build your inbound team Assess your current marketing Define your marketing goals Clearly define buyer personas and journeys Build your marketing game plan Build your launchpad website Publish content Promote your content Evaluate progress, report, and test Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy […]

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive reach of social platforms to influence voter action. Indeed, Democratic presidential hopeful Mike Bloomberg is reportedly spending more than $1 million a day on Facebook ads already, while he’s also partnered with a group called ‘Meme 2020’, founded by Jerry Media chief executive Mick Purzycki, in order to create memes to help boost his message across Instagram and other platforms. The huge focus on social underlines the growing realization that modern elections are being won and lost on social platforms – […]

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Excited about Valentine’s Day? Got a present for your loved one wrapped and ready? If you answered ‘no’ and ‘no’, you may prefer this – this week, Twitter has opened a temporary pop-up store in London called the ‘Dating Twitter Advice Bureau’, which showcases the best in impractical, embarassing and unromantic tweet tips on relationship-building. Love is in the air. And now it’s in Covent Garden. The #DatingTwitter Advice Bureau is now open ⏰ 10.00am to 8.00pm ???? 13th-16th February ???? James Street, Covent Garden — #DatingTwitter Advice Bureau (@TwitterUK) February 13, 2020 Twitter has partnered with comedian Phil Wang to provide an overview of what’s on offer. As you […]