Tag Archives: Social Media Today

TikTok has launched a new “TikTok Tips” account which, as per its description, is “on a mission to promote privacy, safety, and positive vibes.” The account uses popular TikTok influencers to deliver messages about user safety and wellbeing, including tips on how TikTok’s safety tools work: And reminders about logging off every now and then: At present, the account doesn’t include tips on how to improve your TikTok performance – like Instagram’s recently launched @Creator account – but the focus on user wellbeing makes sense, particularly given the app’s younger audience, while it also aligns with TikTok’s broader effort to play a more positive role and provide a safe space, free of […]

Content analytics app BuzzSumo has announced a new addition to its data sources, expanding on its already impressive toolset. Adding to its social sharing and performance data, and web traffic insights, this week, BuzzSumo has announced that it’s also adding YouTube content and performance data to its resources. The first key function this new addition will provide is content discovery – as per BuzzSumo: “Simply input a keyword or phrase and hit enter to get started. The YouTube Analyzer will return the top content for that keyword which you can rank by views, upvotes, downvotes, engagement and much more to find the videos that excite, engage or indeed enrage the viewer.” […]

Facebook, YouTube and Twitter are all trying to get into the video streaming market in varying forms – and for good reason. According to a new update from Nielsen, streaming video content now accounts for 19% of the average American’s view time, up from 10% in the first quarter of 2018. As you can see here, Netflix leads the pack, followed by YouTube, with the remainder falling a way behind. Facebook – which has reported seeing improvements in engagement with Facebook Watch content – doesn’t make the top four, but there is still opportunity for the platform to gain more traction, while it’s also looking to make a separate push for […]

Snapchat has announced the launch of a new set of tools to help users locate mental health resources when they may be in need. As explained by Snapchat: “We’re [launching] a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them. Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and […]

After announcing an update to its reporting flow for misleading information about how to participate “in an election or other civic event” late last month, Twitter has this week outlined further steps that it’s taking to detect and remove misinformation about the upcoming US Census. As explained by Twitter: “​Ensuring the public can find information from authoritative sources is a key aspect of our commitment to serve the public conversation on Twitter. This year, the United States Census Bureau will conduct its decennial Census, deploying resources across the country to ensure an accurate count of people living in the US. Statistics gathered by the Census are used to determine the number of seats each […]

Social media now touches onto every aspect of the consumer discovery process, reaching from how people come across information, to recommendations from friends, to direct ads from brands and more. And the beverage sector is no exception. Given the popularity of recipes, and related food discovery trends, it makes sense that drink marketers should also be paying attention – but what role, exactly, does social now play in beverage discovery, and how can marketers use that to advantage? That’s the focus of Facebook’s latest research report – Facebook recently conducted a study, in association with Kantar, in order to better understand the modern beverage consumer, and map out their discovery and […]

This will be welcome news for those who’ve had their Instagram account disabled. This week, as part of Safer Internet Day, Instagram has announced the launch of a new feature which will enable users to appeal disabled account decisions in-app, direct from the log-on screen. As you can see in the above sequence, the new process will enable those whose accounts have been disabled to request a review of the decision when they attempt to log in. When you enter your username and password, you’ll see a prompt informing you that your account will be deleted, with 30 days to appeal the decision. You then have two options – ‘Download […]

“Social media doesn’t work…” If I had a dollar for every time I’ve overheard this sitting in a coffee shop or restaurant – well, I’d probably have an extra $100 dollars in my bank account or more. We once sat with a business owner who told us that social media wasn’t worth it, and when we checked out his accounts, the images uploaded weren’t great, the posting was inconsistent, and let’s not even go into the captions. A few months later, that business was gone. I’ve also had the privilege of sitting in the restaurants that my agency handles social media for, and there I’ve witnessed, first-hand, people marching up to the […]

While most brands now accept that they need to have a social media presence, many still struggle to know how to maximize social platforms for awareness and promotion. Part of the confusion lies in the way in which social is used, in variation to traditional outreach platforms. In the past, you would advertise your business by putting together offers, then placing them as ads in magazines, newspapers, printing your own flyers, etc. But social media doesn’t work like that. The key term here is ‘social’, becoming a part of a broader conversation, as opposed to interruptive messaging and quick-hit promos. So what does that mean in practice? This infographic from […]

Published Feb. 11, 2020 Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share eight ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos & create video playlists Go live Look to Facebook insights for data you can use Post exclusive content Interact & engage meaningfully Make the most of user-generated content Use cinemagraphs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. […]