Tag Archives: Social Media Today

Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there’s also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born in 1997 and onwards. And while both of these demographic subsets are considered the “younger generations”, there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord – in other words, ditching cable for online streaming services – but Gen Z was never connected to the cord to begin with. Instead, Gen Z […]

Over the past decade, many media outlets have declared, at different times, that email is dead. The logic goes that there are plenty of new social media options for communicating, and as younger generations, in particular, eschew the systems and processes of the past, quicker, newer forms of communication are now taking precedence. Fortunately for email, the numbers don’t support this hypothesis. The fact is that some 90% of Americans still use email to communicate, and that figure transcends generations. Email is far from dead, and ignoring it could lead to problems with a business. Email Is Surprisingly Popular Members of every age group use email, including 86% of people […]

While the Super Bowl ads are a key focus for marketers during the game itself, these days, people go online to share and re-watch their favorites over and over, which can put a different skew on the popularity of each. And while initial response shows instant reaction to the Super Bowl campaigns, YouTube has this week revealed the most popular Super Bowl LIV ads based on views and re-views a week on from the event, which it’s collected into its ‘AdBlitz’ collection, making them easier to find. So which ads have proven most popular over time? The most viewed Super Bowl LIV ad came from Amazon’s Alexa, with its “What did we do […]

Instagram is working on a new video trimming feature for Instagram Stories, which would make it easier to edit and upload your Stories clips within the app. As you can see in this example, uncovered by reverse engineering expert Jane Manchun Wong, the new option would provide a video slider trimming tool built into Stories, which would function in the same way as similar video editing tools available on other platforms. In the creative options along the top of the first frame, a new editing icon has been added. Tap on that and you’ll be taken through to the second frame trimming process. The addition is fairly straight-forward, but it […]

These days, if you’re marketing an event, social media is really a must-have element, enabling broader awareness, connection and engagement, across a range of streams. You can use Facebook and LinkedIn to create dedicated event pages, Twitter and Facebook Live to stream specific elements and reach an even wider audience, and Instagram, and even Messenger, to re-cap and keep in touch following the function. And from these, you can glean powerful business connections, further boosting brand awareness, and increasing your capacity to close more deals as a result. The benefits of social media connection in and around events are significant. It’s worth considering how you can incorporate social into your […]

Everybody knows that your customers are your best salespeople, and as such if you have a large base of customers you need to be thinking about how to leverage those relationships. Referral marketing programs can help you acquire more customers, and increase your retention rates at the same time. Referred customers are 4-5x more likely to refer more customers, which creates an organic network of customers for businesses. These referred customers are also 16% more valuable as they stay longer, and spend more than non-referred customers. After building a range of referral programs for small, medium and large organizations in 2019, the team at The Referral Factory decided to document their […]

Published Feb. 8, 2020 Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your marketing strategy is performing? The team from Red Website Design share seven website conversion goals to track in this infographic. Here’s a quick summary: Purchase Form submission Sign-up Clicking a button Create an account Content shares App install Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

The Internet of Things enables a device to have more intelligence than it would as a stand-alone system. Internet connectivity provides devices the capacity to share data, in order to power commands and processes that can help improve consumers’ lives. For example, easy access to the internet has opened your smartphone’s capabilities; it can now act as an interface to control a number of devices, even from afar, from your thermostat to the locks on your front door. These devices and sensors can act with or without your input, and Gartner has estimated that there will be over 25 billion internet-connected things in use by 2021. And as this technology […]

Back in 2015, leaked documents outlined Pinterest’s ambitious growth plans. The company, which at that time was generating around $25 million in revenue per year, projected an increase in monthly active users to 329 million by 2018, and a jump in revenue to a massive $2.8b. And while those projections were indeed ambitious – and it’s now a year beyond that initial mark – the platform is not so far off. I mean, revenue-wise, it still has a way to go, but at the end of 2019, Pinterest sat at 335 million MAU, while it exceeded a $1b in revenue for the first time. Slowly, quietly, Pinterest continues to build its […]

IGTV hasn’t seemingly gained a heap of traction as an entertainment option as yet, but Instagram has repeatedly noted that it has options, that it can still make IGTV a more significant consideration for viewers and creators. Could this be how it becomes a much bigger deal? As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Instagram appears to be close to rolling out a new monetization program for IGTV creators. As noted in the description: “You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.” The capacity […]