Tag Archives: Social Media Today

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr — Instagram (@instagram) February 6, 2020 The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If you don’t like any of the accounts you see, […]

Looking to better map out your 2020 content strategy, and ensure that you don’t miss any major celebrations or events? This will help – influencer marketing platform Linqia has published a new listing of major events of note in 2020, including the key events that are ripe for campaign tie-ins and broader, seasonal pushes. The listing includes all the main holidays, but along with this, Linqia has also added in things like ‘Star Wars Day’, ‘National Girlfriends Day’, ‘National Taco Day’ and more. Twitter has provided a similar calendar, but the Linqia version is more compact, which could make it handy to print out and keep nearby, so you can keep […]

This could be handy for digital marketers looking to make use or rising video app TikTok. As shared by social media expert Matt Navarra, users can now upload TikTok videos via the desktop version of the app. The process could be helpful for those managing various social media accounts from a single workstation, saving you from having to take out your phone for certain tasks, while it will also enable uploads of more polished, edited content, in line with traditional brand approach. Of course, it’s equally possible that uploading more off-the-cuff, in-the-moment videos from your phone will lead to better performance on the platform, but the option provides an additional consideration, […]

Reddit has this week announced a new partnership with Tagboard which will facilitate connection with TV broadcasters, enabling them to use Reddit content in their programs. As explained by Reddit: “The partnership marks Reddit’s first foray into aggregated content sourcing for broadcast, enabling more than 250 of the largest global broadcast entities to leverage the voice and ideas of redditors for broadcast news, sports television, and entertainment shows.” As demonstrated in this example, the new process will make it easier for broadcasters to include Reddit content in stories and discussion segments. Reddit has already partnered with broadcasters like NFL Network and TEGNA, which operates 49 local newsrooms across the US, in order […]

Twitter has this week posted its latest performance report, covering Q4 2019. And there are some good signs in the data, with things looking much better than they did in Twitter’s previous update, where it revealed a significant issue with its ad targeting systems that reduced revenue growth. But there are also some concerns. We’ll start with the positive – on users, Twitter’s efforts to improve relevance and discovery appear to be bearing fruit, with the platform adding 21% more monetizable daily active users in the period, taking it to 152 million mDAU. mDAU is Twitter’s own user, custom metric which it added back in Q4 2018. Monetizable active users […]

In what may be a precursor to Facebook undertaking a wider rollout of its new, dedicated News tab, The Social Network has this week put out the call for news publishers in Europe to register their Facebook Pages in order to qualify for specific publisher benefits. Over on the Facebook for Media blog, Facebook has issued call-outs for publishers in Finland, Norway, Denmark and Sweden. As per Facebook: “Publishers can apply to have their Pages registered. To be included, they must abide by guidelines we developed with news organizations, academics and industry groups. For example, Pages must focus primarily on reporting about current events and information, cite sources, and include dates. […]

Is IGTV going to become a larger consideration in 2020? Instagram’s dedicated video platform hasn’t taken off as Insta might have hoped as yet, but there still seems to be significant opportunity there, utilizing Instagram’s scale along with rising video consumption trends to maximize viewership, and interest in short-form, episodic content. I mean, when you consider that Snapchat is seeing significant success with its original programming, pointing to shifting viewer habits, it seems logical that IGTV could also tap into the same. It hasn’t yet, but Instagram remains committed to the option, and insists it still has options to expand IGTV. But even if you’re not convinced that IGTV has […]

It may not seem like a major concern in some respects, but effective competitor research will reveal a heap of insight into strategy and process, and will help you improve your system in-step. But how do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics […]

What will your key SEO points of focus be in 2020, and what new developments do you need to keep in mind in order to ensure that you’re maximizing your search traffic opportunities? We recently spoke to ten experts in the field to get their thoughts on the latest SEO updates, and how businesses can apply them in practice, which we’ve outlined here in this post. Some of their answers overlap, which only emphasizes the urgency of these tasks or aspects. Let’s take a look at the highlights of our small round-up, which was organized with the informational support of SE Ranking. 1. Focus on the basics. There are no […]

After eleven years as LinkedIn CEO, Jeff Weiner has this week announced that he’s stepping down, and will be replaced by the company’s Senior Vice President of Product Ryan Roslansky. Weiner has played a major part in the platform’s development in his time as CEO – as outlined by LinkedIn: “Jeff joined LinkedIn in December 2008, and under his leadership, we’ve grown from 338 to more than 16,000 employees in over 30 offices around the world, our membership base has increased from 33 million to nearly 675 million members, and our revenue has increased from $78 million to more than $7.5 billion in the trailing twelve months.” But Weiner isn’t leaving […]