Tag Archives: Social Media Today

Twitter has this week revealed that it recently detected a potential security vulnerability in its account matching systems which may have exposed people’s personal identifying information via the app. As explained by Twitter: “On December 24, 2019 we became aware that someone was using a large network of fake accounts to exploit our API and match usernames to phone numbers. We immediately suspended these accounts and are disclosing the details of our investigation, because we believe it’s important that you are aware of what happened, and how we fixed it.” When you first sign-up for a Twitter account, Twitter provides an option where you can cross-match your existing phone and […]

With the 2020 US Presidential race officially getting underway this week, YouTube has published a new post which outlines how it’s working to improve election security, and limit the spread of misinformation across its platform. YouTube’s focus here is important – while Facebook is at the forefront of the push against misinformation, research shows that YouTube is the second most utilized social platform for news content, and with more than 2 billion monthly active users, its impact is significant. First off, YouTube notes that it will remove digitally altered content, alluding, in some ways to the now infamous Nancy Pelosi video that Facebook refused to take down, but also likely […]

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual’s specific needs. And that’s reasonable advice, to a degree. But as Facebook notes in its latest report, it’s not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance. As explained by Facebook: “A common belief is that personalization means providing completely different offerings to each consumer, but this doesn’t always create the most desirable impact for a brand. We’re currently witnessing brands that have built hugely successful businesses over decades on the […]

The 2020 Super Bowl has come and gone, and once again, there were many memorable ad campaigns tied into the big event. Celebrating its role in the proceedings, Twitter has announced the winners of its third ‘Brand Bowl’, which looks at the best Super Bowl campaigns on Twitter, including categories for the brand that drove the largest overall conversation share, the brand with the most RT’s, the most positive reception, etc. The Super Bowl is always one of the biggest events of the year on Twitter, with millions of users turning to the platform to share their thoughts in real-time, and engage in the broader discussion about the game, the […]

Have you considered how augmented reality could change your eCommerce approach? AR is evolving fast, providing new opportunities to help users experience different products. The most prominent of these so far has been virtual make-up tools, which show you what you’ll look like in certain shades and products, but there are also tools which enable users to virtually try on clothes, or see what furniture will look like in their home. AR only looks set to become a more significant consideration for eCommerce providers. To help you get ahead f the curve, the team from InvespCRO has put together a range of stats and insights on AR for eCommerce in this […]

We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. This is true of new sites which have just been created, and is especially true of older websites, where proper maintenance has taken a back seat to getting new content out. These problems will impact your brand in a number of ways. Some will harm your search rankings, making your products and services harder to find. Some will make your site slower, impacting on user experience. Poor user experience means lost prospects, lost leads, and lost customers. In fact, 88% of online consumers […]

Looking to boost brand awareness, and get more reach for your social media campaigns? Contests are a great way to generate engagement with your campaigns, and because social platform algorithms are designed to amplify content which stimulates user interest and activity, contest posts can be perfect for maximizing reach and exposure on social channels. In fact, according to research by Kontest, 34% of new fans are acquired through contests, and a third of entrants want to receive more information from brands. But in order to run an effective engaging contest, you’ll need the right tools to help. In this post, I’ll go over five of the best tools that can help you create […]

Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to specialized understanding of key elements, content provides an important platform for showcasing knowledge, building connection, and winning favor among potential clients. But it’s important to focus on the right aspects, and to understand the information that your target audience needs. As per a recent Content Marketing Institute study, 90% of top-performing B2B content marketers put the audience’s informational needs first, as opposed to simply broadcasting the message they would like to communicate. This is just one of the many key […]

As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. In a social media context, in order to achieve the best results, you need great content. The digital space is highly competitive, and in order to grab and hold attention, you need to consistently create new and engaging material, likely in a variety of formats. And the importance of such efforts can’t be overstated. These days, some 54% of social browsers use social platforms to research brands and products. With great social media content, you can gain attention, build trust, and […]

In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. However, the goals you set for your social media efforts shouldn’t come out of nowhere. Data insights should always be the cornerstone of all your goal setting. That’s why for this list of social media goals for 2020, I’ve based each recommendation on data insights. Taking key trends and shifts as reference points, I’ve identified goals that will actually be relevant to the directions that the social media platforms are taking this year. Below is a list of ten social media goals that […]