Tag Archives: Social Media Today

While social media networks have become an increasingly important part of our broader interactive process, email marketing remains a key element in any effective digital strategy, and strategic utilization of email, in line with shifting consumer expectations, can be a major difference-maker in your approach. But you have to tune into the trends to ensure that you move in line with such – for example, with more businesses shifting to an increasingly personalized email approach, that then raises the expectation for other brands, and if your business is failing to move in-step, your emails will quickly look outdated. Segmentation, personalization, ensuring your emails are mobile-friendly – these are all key […]

We can all recall at least one horrible customer service experience in our lives – but how often do we complain to someone who actually has the capability to do something about it? According to a recent report, as many as 96% of us will say something about a negative brand experience to our friends, without speaking to anyone within the organization we are upset with. And with that being the case, how can business owners determine what their customers really want, in order to avoid poor customer service in the first place? There are some key elements to building a more effective customer feedback loop, and some common factors that […]

What’s coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions.

LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online. As explained by LinkedIn: “LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build […]

This could be helpful for content marketers. This week, after months of testing, Google has announced that it’s making its Dataset Search tool available to all users, providing a new way to find in-depth data collections into a wide range of subjects. As per Google: “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers. Dataset Search has indexed almost 25 million of these datasets, giving you a single […]

Google says that it will re-visit its recently launched new display format for desktop search results, which places favicons next to search listings.

Instagram recently addressed a range of common platform questions via its @Creators account.

Looking to boost your performance on Snapchat? Check out these tips.

Byte, a new, short video app from the creator of Vine, has now been launched, potentially adding another competitor for TikTok.