Tag Archives: Social Media Today

Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics. As reported by Variety: “The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include – for the first time – two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.” The deal follows Snapchat’s coverage of the 2016 Olympics, and the 2018 Winter Olympics, the latter of which saw a significant increase in viewership on […]

Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success. It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with […]

Are you looking for ways to improve your B2B marketing strategy for the new year, and indeed, the new decade? Digital trends evolve so quickly that if you’re not regularly updating and evolving your approaches, you can quickly lose traction with your clients. Such shifts are generally more evident in the B2C sector, but there are also clear changes for B2B organizations to note, which can help improve performance, engagement, and eventual results. So what are the latest B2B marketing trends you need to be aware of in 2020? The team from TD Insights have put together this listing of some of the biggest B2B shifts of note, including a […]

Music is central to TikTok, and the company is now close to further legitimizing such connection with a raft of new music licensing deals which are, reportedly, close to being announced. As reported by TechCrunch, TikTok has this week signed an agreement with Merlin, an agency which represents a range of independent music labels and artists, while TechCrunch also says that TikTok has agreed to similar licensing deals with Sony Music, Warner Music and Universal Music, though nothing has been officially announced on the latter three as yet. The agreements are another important step for TikTok, which, as noted, has music embedded into its core functionality, and like Vine before […]

Facebook has this week released its latest ‘Topics to Watch’ report, which highlights all the key subjects that saw significant increases in mention volume in December 2019, the last month of the last decade. Facebook’s Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – Facebook’s research team says that up to 80% of the topics they’ve identified in their monthly reports have gone on to become more significant movements, which means that by tapping into them early, you can potentially stay ahead of the curve. But they are, at times, pretty vague. Or not vague so much as abstract or conceptual […]

Ramping up your content production efforts can play a key role in building brand awareness. Organizations that invest the time and resources into creating high-quality content, at a high volume, can significantly increase their online visibility and website traffic. Many marketers, however, find it challenging to scale up their content production without sacrificing quality. According to a survey by the Content Marketing Institute, 64% of content marketers say that their greatest educational need is understanding how to create a scalable content strategy. The problem is, when marketers shift their focus to content quantity, teams tend to struggle to keep up with the increased workload, and subsequently, quality slips. Low-quality content […]

What if I told you about a business owner who’s always ignoring her customers, doesn’t know anything about her target audience, turns a blind eye to her brand’s reputation, and doesn’t check what her competitors are up to? You would probably say that her business is destined to fail, right? Well, if you don’t implement social listening in your business strategy, you’re likely no better than this. Nowadays, social media is so ubiquitous that it’s impossible to imagine that your existing or potential customers are not on there trying to reach you, or giving you opportunities to reach them. Without social listening, you’re missing out on these potential interactions. Social […]

Twitter has announced the launch of its new Reactions-like option in direct messages, which enables users to allocate a simple emoji response to any message within a thread. Say more with new emoji reactions for Direct Messages! To add a reaction, click the ❤️➕ icon that appears when you hover over the message on web or double tap the message on mobile and select an emoji from the pop-up. For more about DM reactions: https://t.co/sdMumGDBYl https://t.co/QxMVmGt8eY — Twitter Support (@TwitterSupport) January 22, 2020 As explained by Twitter: “It’s quick and easy to add an emoji reaction to a Direct Message – both text and media attachments. To add a reaction, hover […]

Google’s looking to make your search history more functional by gathering topically related queries that you’ve entered in the past into defined collections, based on subject groups. As explained by Google: “Today, we’re launching some changes to Collections in Search to make it easier to jump back into your task without digging through your search history. Using AI, Collections in the Google app and mobile web now groups similar pages you’ve visited from Search related to activities like cooking, shopping and hobbies. You can choose to save these suggested collections so you can come back to them later.” As you can see in this example, when you go to Collections […]

This could be an interesting one for brand accounts on Instagram. Looking to further tap into the rising popularity of Stories, Instagram has added a new Stories @ mention option, which highlights any Stories that mention your profile, and enables you to easily re-share them into your own Stories stream. As you can see in this example (posted by social media expert Matt Navarra), the new option appears as an @ symbol in your Create mode options. When you slide over to this option, you’ll note that it also says ‘See all 3’ at the top of the screen, signifying how many Stories @mentions your profile has at any given […]