An Overview of TikTok Ads [Infographic]

An Overview of TikTok Ads [Infographic]

With TikTok gaining popularity so quickly, the app’s team is now working hard to catch up, and capitalize on that success, with a range of new ad options and tools being formulated and tested in order to meet rising demand from brands. One of those options is TikTok’s new self-serve ad platform, which some businesses already have access to in beta. It’s still in development, essentially, but gradually, TikTok is rolling it out to a broader audience, and in line with this, the platform has this week published a new overview of its ad options, available via its self-serve tool. The overview, shared by social media expert Matt Navarra, includes […]

Facebook Publishes New Safety Guide for Athletes

Facebook Publishes New Safety Guide for Athletes

In the lead-up to the 2020 Tokyo Olympics, Facebook has published a new guide to help professional athletes better secure and protect their Facebook and Instagram accounts. As explained by Facebook: “This guide is designed to help you prevent, protect, moderate, and escalate on both Facebook and Instagram. We’ll run through how to protect your password, set up two-factor authentication, understand Page access and take action when you’ve been hacked. We’ll also walk through how to moderate your Pages, and how to escalate when you experience bullying and harassment.” The guide covers all the key aspects of Facebook and Instagram account security, with step-by-step overviews on each element. And while the […]

The State of Mobile in 2020 [Infographic]

The State of Mobile in 2020 [Infographic]

Mobile connectivity has changed the way we interact, the way we shop, the way we find information – basically, almost everything we do is now connected, in some way, back to our mobile digital devices. It’s amazing to consider just how significant the influence of mobile has become – for example, if you were heading out to the supermarket, you might check your phone for the nearest location, or to see if your local store has what you need in stock. On the way there, you might use a GPS app via your phone in the car, or listen to music streamed from your device. Once shopping, you could call […]

4 Tips to Increase the Deliverability of Your Email Marketing Campaigns [Infographic]

4 Tips to Increase the Deliverability of Your Email Marketing Campaigns [Infographic]

Published Jan. 22, 2020 Are you looking for ways to improve the deliverability of your marketing emails? Want to get your email campaigns in front of more of your subscribers? The team from Campaigner share their tips for success in this infographic. Here’s a quick summary: The email needs to be relevant “From” name and subject line Trust your instincts Practice list hygiene Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

3 Tips for Brands Looking to Utilize TikTok for Marketing

3 Tips for Brands Looking to Utilize TikTok for Marketing

In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens the floor for online debate – should users create a personal or professional account with the platform or skip it? TikTok’s current audience is dominated by younger users, and depending on a brand’s target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were […]

Influencer Fatigue: Are We Done with Influencers?

Influencer Fatigue: Are We Done with Influencers?

For major brands, partnerships with celebrity influencers have become an indispensable part of their marketing strategy, and as a result, thousands of influencers have come forward to cash in on their visibility. Recently, however, we’re seeing signs that influencers can’t influence anymore, that the world may be done with traditional, top-down influencer marketing. In fact, new studies have found that only around 3% of consumers are influenced by celebrity influencers to purchase specific products. So, what’s driving this change? Why are so many people switching off on influencers? At the heart of this pattern is a huge shift in the way consumers interact with brands. Now, the age of the passive audience is over, […]

Twitter Updates TV Show Reminder Format

Twitter Updates TV Show Reminder Format

Twitter has updated the format of its TV show reminder buttons, which, when tapped, notify users when TV shows will go to air. As you can see in this example (shared by social media expert Matt Navarra), the new reminder button format places a large ‘Set Reminder’ CTA at the bottom of the tweet. The same format has also been added to event pages via Twitter Explore. Some users have reported seeing the new format of the button for some time, but it appears to have been expanded only recently, though variations of the option have been in circulation on the platform for the last few years. Twitter’s ‘Tune-in’ reminders, […]

Changes Could be Coming for Twitter’s Explore Page

Changes Could be Coming for Twitter’s Explore Page

Do you use Twitter’s Explore tab? The Explore tab, signified by the magnifying glass icon in the lower function bar, connects you to trending topics in your region, with a swipeable list format along the top of the screen to check out rising discussions in various categories. As part of its enhanced focus on topics, and connecting users to the tweets that will be of most interest to them, Twitter has been working to refine its Explore listings of late. You might have noticed a few weeks back that topic listings disappeared from the main page, for example, then returned a few days later. Well, Explore could be set to […]

New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

AR face filters have become the new norm for selfies, with millions of people adorning their images with dog ears, goth make-up, old age overlays, and more. But do people viewing these photos actually like such enhancements? Sure, it might be interesting to see how you look with different glasses and masks, but how do other people respond when viewing your edited selfies? According to a new report, not very well – or at least, not as well as they would to basic images. In a study conducted by representatives from Rowan University, Wayne State University, the University of Missouri, and the University of Illinois, researchers found that using photo […]

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

Published Jan. 22, 2020 Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want to keep your process up to date with the latest influencer trends? The team from DCI share their influencer marketing trends to watch in 2020 in this infographic. Here’s what makes their list: Spotlight on nano-influencers and micro-influencers Adopt a storytelling approach Utilize alternative platforms Video content will grow Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.