Tag Archives: Social Media Today

Instagram’s hidden like counts test has been a source of much debate since the platform first announced the trial back in April last year. Why would Instagram do this? What will the impacts be on measurement? Will it cause people to post more or less as a result? Thus far, Instagram hasn’t provided many answers, but this week, we got a little more insight into the thinking behind the test, and its current impacts, via Vishal Shah, Instagram’s VP of Product, who took part in an interview on ‘The Social Media Geekout’ podcast, which is hosted by social media expert Matt Navarra. The interview is well worth a listen for […]

The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we’ll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond. 1. Storytelling may soon replace social media […]

Video is the best performing content type across every social media network, and YouTube is the leading online platform for video viewing. If you’re looking to maximize your video campaigns, then YouTube should definitely be in your planning. You can set up a YouTube channel for your business, upload your updates, optimize your listings, and draw increased traffic, both from Google search (note: Google owns YouTube) and on YouTube itself. And if you are looking to make YouTube a bigger focus in 2020, then this collection of stats from the team at Hootsuite will come in handy. The below infographic highlights some key usage insights for the video platform, which may […]

Tweet editing advocates, brace yourselves. This week, in an interview with Wired, Twitter CEO Jack Dorsey said that an edit button is not on the cards for the platform, and likely never will be. [embedded content] Dorsey’s statement pours cold water on previous indications he’s made in regards to a possible edit option. In late 2016, Dorsey gave users hope by suggesting that tweet editing could be made available within a confined window, like a 5-minute gap after posting a tweet, within which you would be able to fix up any errors as required. not sure why you’re quoting this tweet but yes, a form of edit is def needed. […]

Visual content provider Shutterstock has this week published its latest listing of key design trends which it expects will have a major impact in 2020. Shutterstock’s annual trend reports are based on shifts that it’s seeing in the usage of its platform – Shutterstock hosts over 300 million images, and 16 million video clips, which are utilized in a range of ways across the web by marketers, artists, advertisers and more. ​ As per Shutterstock’s CMO Lou Weiss: “This year’s data points toward the pursuit of meaning, happiness, and opportunity in new, creative projects – traits that may be reflective of the uncertainty in our climate and the year ahead.” Certainly, climate […]

Google continues to make inroads into better facilitating eCommerce queries, this time via a new search results format which is specifically designed to display clothing-related queries. As explained by Google: “Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.” As you can see in the above example, the new process will aim to better facilitate eCommerce queries by collecting popular products from various providers and displaying them side-by-side in a collection. That’ll make it easier for searchers to compare each. “Users can filter […]

Pinterest is giving more people access to its mental health and wellbeing self-help exercises, with the tools now being made available in nine new regions. As per Pinterest: “Today we’re bringing our collection of emotional well-being activities to Pinners in nine additional countries, including the UK, Ireland, Canada, Australia, Singapore, India, the Philippines, Hong Kong and New Zealand.” Originally launched in the US last July, Pinterest’s mental health tools are displayed in search results when users enter queries like “sad quotes,” “work anxiety” or other terms which may indicate a mental health concern (users can also access them at any time by searching #pinterestwellbeing). The tools, when selected, then guide […]

While social media platforms are still relatively new in a marketing sense, at core, social media marketing has the same fundamental elements which apply to any traditional marketing practice. If you only talk about yourself, you’ll find out that you’re the only one listening; if you don’t understand and cater to the differences of each platform and app, you’ll miss out on opportunities. When you break it down, this is simple, logical stuff, but sometimes, people need a reminder, a prompt to simplify their approach and get their focus back onto the basics. That’s where this infographic from Heads Up Marketing comes in – in this simple set of six social […]

Published Jan. 16, 2020 Have you optimized your email marketing approach for 2020? If you’ve overlooked email in favor of other elements, this infographic might have you re-thinking your approach. The team from TD Insights have collected a range of email marketing stats and insights, which underline why it needs to remain a key consideration in your process. They break things down as follows: Why email marketing is important Mobile email usage shows extraordinary results Quality emails are best of all How to succeed with email marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital […]

If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients, then it’s only natural that you’ll want to talk about it in your social media posts with great enthusiasm. Every moment your ideal clients don’t have access to your product or service is another moment they unnecessarily suffer from whatever problem or challenge they have. Or perhaps they’re missing out on ways to take their lives or businesses to the next level to enjoy more success and happiness. I get it, you’re passionate about what you do, and you want to share it with those who need it the […]