Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More

Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More

After years of criticism for its perceived failure to evolve its platform, and take action on key elements fast enough, Twitter says that it’s now “picking up the pace” of innovation, and looking to implement more changes and options to help improve the overall Twitter experience. We’ve already seen some of these in its updates to lists and the addition of topics to follow, and there are more on the way, with controls over who can reply to your tweets and it’s long-awaited ‘conversational’ features. But these are just some of the elements that Twitter’s working on – according to new reports, Twitter is also looking into a new tipping option for […]

TikTok is Developing a Feed of Curated Content, Similar to Snapchat’s Discover Stream

TikTok is Developing a Feed of Curated Content, Similar to Snapchat’s Discover Stream

As it works to address advertiser concerns around ad placement alongside controversial content, rising video app TikTok is investigating the possibility of a curated content stream, similar to Snapchat’s Discover surface. The Financial Times reports that TikTok is looking at adding in a new highlights ​stream, which would display selected, original videos from popular TikTok creators, alongside content from professional publishers. The added curation would give TikTok’s moderators more control over the viewing experience, ensuring that advertisers don’t end up having their ads wedged in-between controversial posts. Snapchat’s Discover feed (left) alongside the current TikTok ‘Explore’ tab And that is a significant concern – TikTok has already been investigated over […]

3 Ways to Get More Reviews for Your Small Business

3 Ways to Get More Reviews for Your Small Business

No matter how you look at it, reviews play a key role in brand discovery, and should be a key consideration for all digital marketers. For example, search engines use online reviews when deciding which businesses to rank where in local search results. It’s not the only factor they consider, but it’s in the top 3, and that’s important if you want to gain visibility with 89% of the population that use web search engines to make purchase decisions. Once you’ve earned visibility, nearly all consumers (97%) use online media to research and compare products and services in their local area. 93% of consumers say that online reviews influence their buying […]

Why Hyper-Personalization is Key for Marketers in 2020

Why Hyper-Personalization is Key for Marketers in 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the ‘tipping point’ where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities. An example of this can be found at the Westfield shopping complex in Shepherd’s Bush, London – the complex now has cameras in and around the mall which use facial recognition technology […]

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

Published Jan. 12, 2020 Are you looking for ways to improve the ranking search rankings of your website pages and posts? Want to optimize your off-page presence using the most powerful link building techniques? The team from SEMrush share their most effective link building techniques in this infographic. Here are the top five from their list: Guest posting Replicating competitor’s backlinks Resources and links list pages Business directories and local citations Broken backlinks Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

The gender pay gap has been a key focus of many debates and academic reports for many years, and as society evolves, you would expect – or maybe hope – that more modern industries, particularly hyper-modern shifts like influencer marketing, are not seeing the same levels of disparity. But evidently, such gaps do remain. A new report from influencer analytics company HypeAuditor has found that, on average, male influencers on Instagram are earning more than female influencers, with the gap between each rising significantly in higher audience tiers. For its report, HypeAuditor conducted a survey of more than 1, 600 influencers from over 40 countries, giving its researchers a broad spectrum of […]

Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops

Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops

Instagram has added some new options to its Boomerang camera mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’ variants. The new options add more ways in which you can use the Boomerang mode to liven up your Instagram Stories. In addition to this, Instagram has also added capacity to ‘trim and tweak’ your Boomerang loop (visible in the second screenshot in the example above) in order to better control your final clip. The new Boomerang modes and the trimming option were first spotted in testing by reverse engineering expert Jane Manchun Wong back in August and November respectively. Wong’s initial discovery of the new Boomerang modes identified six specific options […]

Facebook’s Updated Desktop Layout is Now Appearing for More Users

Facebook’s Updated Desktop Layout is Now Appearing for More Users

In what feels a little like deja-vu, Facebook has this week confirmed that more users will now start seeing its new-look desktop layout, which includes tabs along the top of the screen, and a more compressed view. We actually reported back in September that more people were getting access to this new desktop presentation style, which Facebook first announced in May last year. It seems odd that it’s taking such a long time to make its way through the implementation pipeline, but Facebook is taking a slow and cautious approach, which includes asking those who have been granted access to the new format for their feedback on possible improvements as […]

Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform

Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform

In yet another indicator of the potential rise of deepfakes as a weapon of misinformation, Reddit has this week updated its guidelines to outlaw the use of deceptive impersonation within its app, with specific mention of deepfake content. As per Reddit: “We’ve been doing significant work on site integrity operations as we move into 2020 to ensure that we have the appropriate rules and processes in place to handle bad actors who are trying to manipulate Reddit, particularly around issues of great public significance, like elections. To this end, we thought it was time to update our policy on impersonation to better cover some of the use cases that we […]

10 Proven Ways to Beat Writer’s Block

10 Proven Ways to Beat Writer’s Block

I’m a big proponent of content marketing, not just for the sake of SEO, but more so as a way to start conversations, and to share knowledge. Most people I meet love this – right up until the moment they sit down and start typing. It’s at this point they realize that their minds have gone blank and they don’t know where to start. Writer’s block can be a real struggle, especially when you aren’t used to creating content on a regular basis. To help you get past this all-to-common obstacle, in this post, I’ll explore some easy and proven ways to help you get over that initial stumbling block, […]