Zuckerberg Outlines Five Key Areas of Focus for Facebook Moving Forward

Zuckerberg Outlines Five Key Areas of Focus for Facebook Moving Forward

Every year, Facebook CEO Mark Zuckerberg sets himself a challenge, a New Year’s resolution of sorts that he plans to commit himself to, in addition to running the company. In 2009 it was to ‘wear a tie to work every day’, in 2015 it was ‘read a book every week’, in 2010 it was ‘learn Mandarin’. But this year, after a couple of tumultuous years for The Social Network, Zuckerberg is changing tack. Instead of setting himself a personal challenge, Zuckerberg says that he’s taking “a longer-term focus. “Rather than having year-to-year challenges, I’ve tried to think about what I hope the world and my life will look in 2030 […]

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook has added a new tab to its Page settings which provides an overview of actions taken by Page admins, including Page role allocations, contact information, Business Manager relationships, and more. As noted by social media expert Matt Navarra, the new listing will display changes to: Page Roles – Additions, removals or permissions changes Page Settings – Age/country restrictions, Page name/username, contact information Business Manager Relationships – New Business Manager claims ownerships, Business Manager access removed Business Manager invitations to access the Page – Accepted or Rejected Confirmed Pages Owner – Additions or updates Group Relationships – Page creates, joins or leaves a group As explained by Facebook: “Your Page […]

Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook isn’t changing its stance on political advertising. The Social Network has been listening to the criticisms of its position on political ads and not subjecting them to fact checks, it’s observed the decisions from Twitter and Google to put increased limits, even outright bans, on campaign advertising on their networks. But Zuck and Co. aren’t shifting. They’re not changing their minds on this. But they are looking to give users more control over the ways in which they can be targeted by advertisers, including political campaigns, as well a new option to see fewer political ads in their feeds, if they so choose. Facebook’s latest update on the political ad […]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

Published Jan. 10, 2020 Are you considering utilizing influencers as part of your 2020 marketing strategy? Just getting started with an influencer marketing campaign for your business? The team from Milkwhale share the stats you need to know in this infographic. They break things down as follows: Influencer marketing and businesses Platforms for influencer marketing The impact on consumers Major influencer industries and niches Influencer marketing vs traditional marketing Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

In October last year, as part of an interview with The Verge, Twitter’s head of product Kayvon Beykpour noted that he and his team were investigating the potential of a new capability which would enable users to restrict the audiences of their tweets. As part of a broader discussion about the rise of ephemeral messaging, and its potential for Twitter, Beykpour, noted that: “I’m very interested in exploring how we might give customers more control. Where ephemerality is just one of those dimensions, I think there are other dimensions that, while we can get excited and talk about ephemerality because there’s lots of other standards of how other apps do this, I […]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Social media has given everybody a voice, and increasingly, people are using that to share their opinions about everything – from politics, to TV shows, to the latest sports event. And most notably, in a marketing context, they’re also sharing insights into their varying brand experiences, both positive and negative. No doubt you’ve seen plenty of brand complaints and criticisms via tweet and post – but what are people most likely to take to social to complain about, and on which platforms are they more likely to do it? That’s the focus of this new study conducted by the team from WhoIsHostingThis?. They recently surveyed more than 1,000 people to […]

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook has vowed to take more action in removing fake reviews and fake review sellers from its platform after the UK Competition and Markets Authority (CMA) issued a warning to both Facebook and eBay over the impacts of allowing the online fake review marketplace to thrive. As reported by TechCrunch, last June, the CMA warned both companies that they needed to take more action to prevent the sale of fake reviews on their platforms. As per the CMA’s statement: “The Competition and Markets Authority has found troubling evidence that there is a thriving marketplace for fake and misleading online reviews. After web sweeps performed in the period November 2018 to June 2019, […]

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Back in November, Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. These new insights provide more specific perspective into who, exactly, is watching your Facebook video content, thereby giving you more guidance as to where you should be focusing in order to improve your performance, dependent on your goal/s. This week, Facebook has announced that Traffic Source Insights is now being rolled out within Creator Studio, while it’s also provided some new tips on how to use this data, along […]

TikTok Adds New Rules to Ban Harmful Misinformation in the App

TikTok Adds New Rules to Ban Harmful Misinformation in the App

With discussion around misinformation on social media set to ramp up yet again as we head towards the 2020 US Presidential Election, rising video app TikTok has this week announced a new revision of its Community Guidelines, which includes a specific section that outlaws the sharing of misinformation within the app. As explained by TikTok: “The Community Guidelines we’ve published today give users far more detail than previous versions. […] Users will also notice that we’ve grouped violations into 10 distinct categories, each of which includes an explanation of the rationale and several detailed bullet points to clarify what type of misbehavior would fall into that category. These changes offer clarity […]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

Published Jan. 9, 2020 Are you considering implementing a remarketing campaign in 2020? Want to know how to get more ROI from your paid advertising strategy? The team from Digital Marketing Jobs share the stats you need to know in this infographic. They break things down as follows: Why marketers need remarketing How remarketing works The different types of remarketing Remarketing performance by sector Remarketing and social media Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing