Instagram Creators are Building Huge Audiences from Viral Stories Effects

Instagram Creators are Building Huge Audiences from Viral Stories Effects

With Instagram become the social place to be, more and more creators and brands are working to build their Insta audiences, and maximize the reach of their posts. Are you looking to grow your Instagram audience in 2020? Of course you are, everyone is, but the problem that many have found is that building a large following on Instagram isn’t as easy as it is (or was) on Facebook and Twitter. Now, users are more wary about cluttering their feeds, and less open to adding everyone they meet. But there may still be a way to fast-track your Insta following. No, not buying followers (don’t do that), but creating your […]

Twitter is Removing the Audience Insights Element from Twitter Analytics

Twitter is Removing the Audience Insights Element from Twitter Analytics

Here’s one worth noting for social media managers: Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. These data points can be helpful in mapping out more effective tweet and Twitter ads strategies, giving you more perspective on who, exactly, you need to reach. Now, when you head to Insights in your tweet analytics, you’ll see a notification like this at the top of the screen. Twitter hasn’t provided any further information at this […]

Is Facebook Really to Blame for Increasing Political Division?

Is Facebook Really to Blame for Increasing Political Division?

There is a lot to take in from the latest New York Times’ latest report on an internal memo sent by Facebook’s head of VR and AR Andrew Bosworth in regards to Facebook’s influence over voter behavior and societal shifts. Bosworth is a senior figure within The Social Network, having first worked as an engineer in 2006, before moving on to head the platform’s mobile ad products from 2012 to 2017, to his current leadership role. As such, ‘Boz’ has had a front row seat to see the company’s rise, and in particular, given his position at the time, to see how Facebook ads influenced (or didn’t) the 2016 US […]

Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

After initially announcing its coming changes to its ad targeting options for housing, credit and employment ads back in March last year, then re-iterating those updates and requirements in December, Facebook has this week set two definitive deadlines for advertisers to comply with its new requirements, particularly related to those utilizing Facebook’s Marketing API – i.e. those buying Facebook ads through third-party platforms and tools. To recap, Facebook’s new ‘Special Ad Category’ changes, which came about as the result of agreements with leading civil rights organizations, in response to concerns about Facebook’s ad targeting tools, will mean that: Any advertiser looking to run housing, employment or credit ads will no longer […]

2019 Gaming on Twitter [Infographic]

2019 Gaming on Twitter [Infographic]

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web – according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you’ve not considered gaming to be a real ‘thing’, or gaming to be a competitive sport, it could be time to re-evaluate your thinking – while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and […]

TikTok’s Testing a New Music tab on Selected Artist Profiles

TikTok’s Testing a New Music tab on Selected Artist Profiles

Music has been key to TikTok’s rise, and the short video app is now testing out a new way to improve music discovery, with artists’ songs listed on selected, verified musician profiles. As you can see in this example, shared by social media expert Matt Navarra, the new test sees a third ‘music’ tab added to artist profiles. Tap on the music note icon to the left, and you’ll see a listing of all of the artists songs that are available in the app. Users can then tap through to use these songs in their own videos. It seems like a fairly logical, simple addition for TikTok, which will, as noted, assist […]

5 Habits for Successful Social Media Managers in 2020

5 Habits for Successful Social Media Managers in 2020

The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Three billion people – around 40% of the world’s population – now use social media, spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. As an example of the true scope of that activity, there are currently around half a million tweets and Snapchat photos shared every minute. And not only are social media usage rates showing no sign of slowing down, but it’s also now evolving so quickly that the tactics of yesteryear, even yesterday, […]

Is Your LinkedIn Content Strategy Making You Look Desperate?

Is Your LinkedIn Content Strategy Making You Look Desperate?

Lately, the quality of posts on LinkedIn shifted significantly, and it’s affecting the reach and engagement of those posts. If you’re like many B2B professionals on LinkedIn, you’ve probably noticed that this change hasn’t been for the better. But seeing the shift, you may also have subsequently questioned your own approach, and even taken measures to tap into the same, in order to recapture more views and engagement with your own updates. The problem is, those measures may be hurting you more than helping. In some cases, they may even make you look desperate (ouch, that’s not ideal for a professional). Those desperate posts may also be contributing to further […]

Facebook Announces New Policy to Crackdown on Manipulated Media

Facebook Announces New Policy to Crackdown on Manipulated Media

With other social media platforms looking at how they can utilize manipulated media for features, including deepfakes, Facebook has announced the first iteration of its policy to stop the spread of misleading fake videos, as part of its broader effort to pre-empt the potential rise of problematic deepfake videos. Facebook says that it’s been meeting with experts in the field to formulate its policy, including people with “technical, policy, media, legal, civic and academic backgrounds”. As per Facebook: “As a result of these partnerships and discussions, we are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes. Going forward, we will remove misleading manipulated media if it meets […]

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

As we settle into the new year, YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect. Originally announced in September, the new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids – as explained by YouTube: “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the […]