Tag Archives: Social Media Today

With the 2020 US Presidential election looming, fake news and misinformation, and its spread, particularly via social networks, is again going to be a key element of concern. But it’s also not one that can be easily addressed. As we reported recently, while fake news has been a key point of focus in many discussions, removing clearly fake reports may not actually have much impact, as a lot of online tribalism and argument is less inspired by obviously fake information, and more amplified by misrepresentation, skewing news reports and their elements in a certain way, in order to drive clicks. So what can we do? How can we ensure that […]

After months of testing, Twitter is now officially launching its new ‘Promoted Trend Spotlight’ ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns. Twitter first started testing Promoted Trend Spotlight ads back in July 2018, shortly after the launch of its redesigned Explore tab. It’s taken some time for Twitter to roll the option out beyond its initial test group (selected advertisers in the US, UK and Japan), but now, the Promoted Trend Spotlight option will be made available to brands in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, […]

Facebook has announced a refresh of its ‘Privacy Check-Up’ tool, which highlights how your personal data is being, or can be used and displayed by Facebook, and what you can do to limit exposure of your personal information. Facebook semi-regulary prompts users to clarify their data settings via Privacy Check-Up posts which appear in the News Feed – and now, with this new format, it should be easier than ever for people to understand each element, and how it applies to their Facebook information. The new Privacy Check-Up has been split into four distinct sections, with clarified language around each aspect: Each section includes an overview of your personal information […]

If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for every product, and increasingly, more businesses are joining the influencer marketing bandwagon as a means to improve their marketing and outreach strategies. But how do influencers actually ‘influence’, and subsequently guide people’s purchase behavior? While the concept of influencer marketing, in its modern, digital evolution, is still relatively new, as with all consumer marketing processes, the underlying drivers relate to fundamental human motives. The most notable of […]

Struggling to come up with social media post ideas? It’s one thing to be aware that you should be active on social channels to help maximize brand awareness, but its another to be able to keep churning out relevant, valuable content every other day – while also working to run a business. If you’re finding it difficult to come up with content inspiration, this calendar listing from Websites 4 Small Business might help. The calendar provides a new content prompt for 30 days (well, 29, as ‘Behind the Scenes’ is listed twice) – which doesn’t necessarily mean that you need to be creating and posting new stuff every single day. But […]

Okay, it’s 2020, and social media platforms have now played a significant role in our interactive process for the better part of two decades. If you’ve not considered how your business can utilize social media for improved customer service and connection, it’s definitely time that you did, and the stats included in this infographic only reinforce the relevance of such. Indeed, according to the data included in this new listing from CallCenter Hosting, 80% of consumers now use social platforms to engage with brands. Social media is faster than traditional telephone outreach, can be more responsive, and is available on the platforms where people are increasingly spending their time. In combination, […]

Looking to improve the search performance of your content in 2020? While social platforms have continued to rise, and facilitate more engagement around content, search is still the biggest traffic driver for most websites. If you want to make the most of your opportunities for exposure, you need to be maximizing your SEO efforts, wherever possible. That’s where this list comes in. The team from SEMRush have updated their on-page SEO checklist, which provides a simple, easy to follow overview of what you need to know, and what you need to add, with each post and page you add to your website. You can read a more in-depth rundown of […]

Published Jan. 5, 2020 Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers Email share their email design trends for 2020 in this infographic. Here’s what makes their list: Design for dark mode Go 3D Advance to APNG animations and seamless designs Adopt AMP Incorporate interactivity and gamification Curb the columns Play with typography Minify email design Personalize with dynamic content Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Could Instagram be starting to tail off already? According to a new report from eMarketer, Instagram’s growth will drop to single digits for the first time in 2020, with older users not migrating across to the app as fast as had been expected. As per eMarketer: “In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.” I mean, that’s not a major concern – Instagram is already serving over a billion […]

Will 2020 be the year that deepfakes go mainstream? It’s only the first week of the year, and we’ve seen two new advances on this front, with Snapchat acquiring computer vision start-up AI Factory for $166 million, and images which show that TikTok is working on a deepfake-style addition within its app, enabling users to create videos with their own face overlaid onto pre-recorded footage. First off, on Snapchat – Snap has reportedly purchased AI Factory, which is the company it worked with in developing its recently launched Cameo feature, which enables users to overlay their face over a selection of pre-made scenes. The acquisition would suggest that Snapchat will […]