Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook has announced some new additions for its Instant Articles offering, as it aims to renew publisher interest in its native content tool. Facebook first launched Instant Articles back in 2015, with the feature utilizing the platform’s various tools to enable faster load times, improved presentation options (through video and image tools) – and as a result, according to Facebook, significantly better content performance. These latest tools look to add to this capacity – first off, Facebook’s looking to provide publishers with improved promotion potential for their content through IA with new “recirculation and navigation” features within each post. The main addition here is a new set of navigation buttons […]

Writing a Great Social Media Bio for Your Brand [Infographic]

Writing a Great Social Media Bio for Your Brand [Infographic]

When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it’s worth reviewing your details and ensuring that everything is as you want it. In order to help with this, the team from Zoho Social have put together a listing of tips on how you can improve your […]

The Most Popular Social Media Influencers (According to Google) [Infographic]

The Most Popular Social Media Influencers (According to Google) [Infographic]

With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies. And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content. To help with this, the team from PostBeyond have put together a listing of the most Googled online identities in 2019, ranging from James Charles to […]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

Published Jan. 3, 2020 Are you considering redesigning your company logo in 2020? Want to know the logo design trends that are predicted to take 2020 by storm? The team from Logaster share their 10 logo design trends for 2020 in this infographic. Here’s what makes their list: Simplification Original geometry Unusual fonts Gradients Cluttered design Chaotic arrangement Geometric letters Emblems Scaling Text destruction Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

What if Fake News Isn’t the Real Problem on Social Media?

What if Fake News Isn’t the Real Problem on Social Media?

With another US Presidential election on the way in 2020, we can expect the debate around fake news to once again ramp up, and become a key focus of discussion as we look at how political influence spreads online. But what if fake news isn’t actually the problem? Sure, it would be easier to be able to attribute the broader shifts in the political landscape to lies and deceit online – that would help explain the more polarizing movements which seem to be gaining momentum, often despite significant evidence against many of their key claims. But various investigations – including my own rudimentary analysis – have actually found that it’s […]

7 Ways You Can Earn More Backlinks in 2020

7 Ways You Can Earn More Backlinks in 2020

Here’s the thing – in order to get more traffic to your website, you need to boost your search engine rankings. One way to rank well, and to subsequently generate more organic traffic, is to gain backlinks from credible websites in your industry. But getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools. Are you looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site. 1. Create link round-up posts Link roundups posts, which feature the […]

TikTok Banned for US Military Personnel as Questions Continue to Swirl Around the App

TikTok Banned for US Military Personnel as Questions Continue to Swirl Around the App

One of the biggest social media news stories of the holiday break was the announcement that the US military has banned all of its personnel from using the Chinese-owned app TikTok on government-issued devices. The US Navy instituted a similar ban earlier in December. ​​ As per Military.com: “The guidance directs all Defense Department employees to “be wary of applications you download, monitor your phones for unusual and unsolicited texts etc., and delete them immediately and uninstall TikTok to circumvent any exposure of personal information.” The concern stems from TikTok’s exposure to the Chinese Government through parent company ByteDance – under China’s cybersecurity laws, all Chinese-owned companies must furnish Chinese government requests for […]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Facebook launched its dedicated Facebook Dating platform for US users in September last year, giving people another way to find romantic connections, utilizing The Social Network’s advanced data and matching capacity, which could, theoretically, facilitate better matches. But significant concerns remain around the use of Facebook’s dating option. Most notably, many people remain wary of Facebook’s data security and privacy processes following the Cambridge Analytica scandal, and various other breaches and issues. Would you feel comfortable using Facebook Dating? The team from Piplsay recently polled 21,242 Americans to get their thoughts on the option, and their perceptions of the process. They’ve compiled their findings into the below infographic. A version […]

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve content discovery, and connect more people – particularly new users – to increasingly relevant, engaging tweet content. As part of a recent interview with Fast Company, various members of Twitter’s design and development teams provided insight into where the company is headed on both lists and topics, the introduction of which is designed to make it easier for people to link into the conversations of relevance to them. As […]

Top 10 Instagram Stats for 2020 [Infographic]

Top 10 Instagram Stats for 2020 [Infographic]

Are you looking to put more emphasis on Instagram in 2020? Now reaching over a billion active users, and with more and more business and eCommerce related tools on the way, it makes sense that all social media managers should be considering whether there’s a fit on Instagram for their business, and how they might be able to utilize the various platform tools and options to connect with their audience. If you are considering your Instagram approach, then this infographic from the team at Hootsuite might help. The below listing highlights some key usage and engagement stats to help in your planning, which could help you decide where and how […]