Snapchat’s Coming ‘Bitmoji TV’ Will Feature Your Bitmoji Character in an Animated Series

Snapchat’s Coming ‘Bitmoji TV’ Will Feature Your Bitmoji Character in an Animated Series

Could this be Snapchat’s next big hit? Seeking to capitalize on the personalization and engagement of Bitmoji, Snapchat will soon launch a new option called ‘Bitmoji TV’, which, as reported by TechCrunch, will make the custom Bitmoji avatars of you and your Snap friends the stars of their own full-motion cartoon series. The cartoons themselves will be mapped out by Snap’s team, but your custom Bitmoji characters will appear in each, undertaking various types of adventures and quests, adding a personal touch to the proceedings. It’s the next evolution of Bitmoji Stories, which Snapchat launched back in November 2018. Bitmoji Stories already include some animated elements, but they’re mostly still frames, […]

Facebook Removes Option to Create a Messenger Account Without a Facebook Profile

Facebook Removes Option to Create a Messenger Account Without a Facebook Profile

Could this be another small step towards the gradual unification of Facebook’s various messaging platforms? On December 26th, Facebook quietly removed the option for people to sign up for a Messenger account without an active Facebook profile. A Facebook spokesperson told VentureBeat that: “If you’re new to Messenger, you’ll notice that you need a Facebook account to chat with friends and close connections. We found that the vast majority of people who use Messenger already log in through Facebook and we want to simplify the process.” Facebook first introduced the option to sign-up for Messenger without a Facebook account back in 2015, with the main aim being to enable people in regions where […]

YouTube Adds ‘Assisted Trim’ Feature to Automatically Crop Out Copyright Claimed Elements

YouTube Adds ‘Assisted Trim’ Feature to Automatically Crop Out Copyright Claimed Elements

One of the biggest headaches for YouTube creators in recent times has been ‘copyright strikes‘, which is when another creator or entity claims that you’ve illegally used their original material (generally music) in some way within your video. Under YouTube’s system, whenever a copyright claim is filed and approved, this also enables the claimant to take any revenue generated from that video as a result – which, inevitably, has lead to some spurious claims, where even the slightest hint of a music clip, for example, has been used to siphon ad dollars away from creators. You can see how this has caused headaches – but conversely, you can also understand how […]

Web Design Basics: 10 Tips for Effective Visual Communication [Infographic]

Web Design Basics: 10 Tips for Effective Visual Communication [Infographic]

Published Dec. 23, 2019 Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration Layout Comparison Accuracy Simplicity Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Survey: Social Media Platform and Content Plans for 2020

Survey: Social Media Platform and Content Plans for 2020

While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences. So where will marketers be spending more of their social media time and money in 2020? In a recent poll series, we asked members of the SMT community this exact question. Over 1000 people responded, letting us know where they plan to focus their marketing time and energy in 2020. Here’s what they said: Which social media platforms will marketers spend most of their time in 2020? […]

How to Get Verified on Facebook and Instagram

How to Get Verified on Facebook and Instagram

Hey, do you want to get that elusive verified tick on your Facebook and/or Instagram profile? Of course you do, everyone does – and now, Facebook has provided an updated overview of how you can do it. But a word of warning – even if you do apply through these processes, there is absolutely no guarantee, of any kind, that Facebook or Instagram will approve your verification request. The below notes simply relate to how you can go about applying, it’s not an insider’s guide to getting verified, as such. First off, on Facebook – if you want to get a blue verification tick on your Facebook Page or profile, […]

Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

So what’s cool with the kids, and what are likely to be the key trends of note among younger audiences in 2020? Given that 73% of Snapchat’s users are aged 18-24, its data insights likely provide some indication, and this week, Snapchat has provided an overview of the key trends of note as we head into 2020, based on on-platform discussion and chatter leading into the latter part of the year. And there are some interesting notes. Jazz. Uno. Monopoly. These may be some unexpected trends – but again, given Snapchat’s younger audience, it’s likely a good representation of what’s happening. We’ve collected Snap’s insights into the below infographic – […]

Twitter and Facebook Announce Over 6,000 Account Removals Related to Political Manipulation

Twitter and Facebook Announce Over 6,000 Account Removals Related to Political Manipulation

As we head into the holiday break, both Twitter and Facebook have announced a raft of new profile and Page removals as part of each platform’s ongoing investigations into co-ordinated manipulation of their networks for political influence campaigns. And the scope of these latest removals is significant – the largest action of its type yet reported by Twitter: Twitter has removed 5,929 accounts originating from Saudi Arabia, which were part of a larger network of “88,000 accounts engaged in spammy behavior across a wide range of topics”. Facebook has removed 39 Facebook accounts, 344 Pages, 13 Groups and 22 Instagram accounts which were part of a domestic-focused network that originated in the country […]

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn’t – people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and material. But then again, people also have more free time. Maybe, in those gaps where they’re taking a moment to themselves, they might actually want to read something related to their professional interests. This is question that many social media managers have asked themselves over the years, and there isn’t a definitive answer. But this year, LinkedIn went to the tape – utilizing its insights on B2B ad engagement from […]

Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

As part of its burgeoning eCommerce push, earlier this year, Facebook acquired video commerce startup Packagd, which, prior to the acquisition, had been focused on enabling users to make direct purchases of products via live-stream, unboxing-type videos. As reported by Bloomberg, Facebook quietly purchased Packagd to help build a new live shopping feature inside its Marketplace product. As per Bloomberg: “The social media company bought Packagd, a five-person company founded by Eric Feng, a former partner with Kleiner Perkins Caufield & Byers, and most of the startup’s team joined Facebook in September. Packagd was building a shopping product for YouTube videos. “Think of it as a re-imagination of QVC or a […]