Instagram Provides New Age Restriction Options for Business and Creator Accounts

Instagram Provides New Age Restriction Options for Business and Creator Accounts

Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. As you can see in these examples (provided by social media expert Matt Navarra), the tools enable admins to: “Require people to be a certain age to see your account, including your profile, posts and stories” Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions. For example, in Australia, people can drink alcohol at age 18, […]

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. First off, Facebook has added some new visual creation tools to add to the photos you share via message. As explained by Facebook: “This holiday season, Messenger has several filters to help you get into the festive spirit. You can show off your impressive holiday cookies with a lights-themed soft focus filter, or share a photo from Hawaii with “snow” in the background.” The new additions are available in the Messenger camera – “tap the camera icon in your Messenger app and swipe left to […]

Facebook Seeks Music Video Deals to Boost Facebook Watch

Facebook Seeks Music Video Deals to Boost Facebook Watch

Could music videos be key to the success of Facebook’s Watch video platform? That, apparently, is what Facebook is thinking – according to a report from Bloomberg, Facebook is “in the midst” of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music videos on its Watch platform. As per Bloomberg: “Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit […]

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back in May. [embedded content] As you can see in this example, groups is the specific focus of the ‘More Together’ ad push, with Facebook giving its on-platform communities a more concerted drive since 2017. Back then, in the wake of the Cambridge Analytica scandal, Facebook also changed its mission statement from “Making the world more open and […]

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households will be able to complete the US census online for the first time. As the format of the census evolves, so do the ways that people share information about the census. This means we have to be more vigilant about protecting against census interference across posts and ads on Facebook and Instagram and help promote […]

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option – as shown in the example screenshots above, the new Snapchat Scan process will enable users to hover over the brand logos with the Snapchat camera, which will then recognize the logo image and unlock a new experience. The option is being praised as an innovative use of Snapchat’s AR tools, but actually, Snap has been […]

19 eCommerce Website Mistakes to Avoid [Infographic]

19 eCommerce Website Mistakes to Avoid [Infographic]

When it comes to building an eCommerce website, the scope of essential elements required is quite vast. Unlike regular personal and professional websites, each and every aspect of an eCommerce website needs to be taken into consideration, in order to ensure that it performs and functions well, and maximizes return. From simplifying navigation, to ensuring optimal load speed; from choosing an easy to remember domain name to setting up payments and delivery. There are a lot of elements that you simply need to get right. Given this, there’s also a high probability that you’re going to slip-up in some aspect, and when your website is your business, even the smallest error […]

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Twitter has added two new features for Twitter Lists as part of its focus on providing more options to improve content discovery, and get users more engaged in relevant, on-platform discussions. First off, Twitter has added a new, list-specific card format when sharing Twitter lists. As you can see here, the new option will add an image and title link card, which comes in a range of basic colors: At present, you can’t customize the included image – you get whatever Twitter’s system auto-generates when you share your list – though Twitter is also considering new options which could further enhance these links. It’s not a major change, but it adds to […]

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers

Looking to improve your Instagram efforts in 2020? This new report might come in handy – in order to get a better understanding of the best Instagram creative tools and apps available, the team from HypeAuditor recently surveyed 1, 200 influencers to find out what tools they use to maximize their productivity, and their content output. Their findings showcase a range of great complimentary tools – first off, HypeAuditor looked at which photo editing tools influencers are using: Adobe Lightroom and Photoshop Express came out on top, underlining Abode’s leadership in the market. Canva, VSCO and Snapseed are also popular options, while FaceTune – which, as per a recent New York […]

Eight Year-Old Ryan Kaji Leads YouTube’s Top Earners for 2019

Eight Year-Old Ryan Kaji Leads YouTube’s Top Earners for 2019

Ready to re-assess your life choices? Forbes has this week published its annual listing of the top earners on YouTube, with eight year-old toy reviewer Ryan Kaji – of the popular channel ‘Ryan’s World‘ – once again topping the list. [embedded content] Yes, Kaji also topped Forbes’ 2018 top YouTube earners list – and while the data Forbes uses to estimate each YouTuber’s earnings is not 100% accurate (Forbes’ estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders), it’s likely fairly close. And even if they were only 50% right, there are still some major dollars in circulation among these YouTube stars. Here are the top […]