Tag Archives: Social Media Today

Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their Insta presence, and maximize their opportunities – and as we shift into the new year, that doesn’t look set to change. But in order to make the most of Instagram, you need to know the lay of the land. This new infographic from the team at squareovin’ showcases a range of stats and […]

Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership. As you can see in this example, the new process enables group admins to set up to four requirements for automated membership. Admins can require that applicants: Complete all membership questions Live within a specific city or region (as listed on their Facebook profile) Be approved only if they are friends with people who are current members of the group Have been active on Facebook for at least one year As noted, this enables admins to […]

Here’s an interesting data point from Snapchat: “On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day.” With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means that if you have an app to pitch, now is the time to do it. And Snapchat says that it’s the place to reach these new phone users. Over 40% of Snapchatters download 1-5 new apps every week, so you have a whole new, captive audience, who are eager and looking for content. If you […]

Facebook won’t fact-check political ads, but it is expanding its fact-checking program on Instagram as part of its broader effort to stem the flow of misinformation. Its the latest in a series of somewhat contradictory approaches – as explained by Instagram, it’s now expanding its fact-checking process beyond the US, which will see new warning labels added to all posts, globally, which share false information, as determined by third-party experts. And as you can see above, Instagram’s labels are actually far more intrusive than Facebook’s (example below), which may help ensure that Instagram itself avoids getting drawn further into the ‘fake news’ debate. As explained by Instagram: “When content has been […]

Earlier this year, Instagram rolled out a new, pop-up prompt which suggested that users re-consider their post comment if Instagram’s detection AI believed that such a comment could be construed as offensive. Instagram says that this type of prompt has shown positive results, and now, as we head into the holiday break, Instagram is expanding the same to post captions, which will now also come under scrutiny from Instagram’s anti-bullying detection AI. As explained by Instagram: “Today, when someone writes a caption for a feed post, and our AI detects the caption as potentially offensive, they will receive a prompt informing them that their caption is similar to those reported for bullying. […]

Published Dec. 16, 2019 Are you looking for ways to increase sales on your eCommerce website? Want to create a brand that influences more people to purchase from you? The team from Invesp share the branding stats you need to know in this infographic. They break things down as follows: Percentage of brand loyalty by category Percentage of brand loyalty by gender Which brand attributes matter most Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.. Filed Under: Digital Strategy Social Marketing

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There’s a lot to consider on this front – from your subject line to your content, to the way your emails are displayed on different devices. It can take some effort to establish each element, but again, given the competition, it’s worth taking that […]

Published Dec. 15, 2019 Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts Colour palette Patterns and elements Brand culture Advertising Social media Brand voice Brand position Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Published Dec. 14, 2019 Are you looking for ways to get ahead of the competition in 2020? Want to know the up and coming social media networks that may be worth your time and money? The team from Red Website Design share five rising social media platforms to try in this infographic. Have you considered these platforms? Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Twitter has announced that it will expand its Trust and Safety Council advisory group to ensure that it considers the perspectives of a broader cross-section of society when establishing its platform rules and policies. As per Twitter: “In 2016, we established the Twitter Trust and Safety Council, which brings together more than 40 experts and organizations to help advise us as we develop our products, programs and the Twitter Rules. We’ve been discussing internally and with the current members how we can make sure the Council best serves the people who use Twitter, and heard feedback that we needed to broaden membership to include a more diverse range of voices and […]