Tag Archives: Social Media Today

Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins. As explained by Pinterest: “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins.”  The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected […]

Facebook has published a new set of tips on how to create an effective social media content calendar, while it’s also provided a basic content calendar template to help you get started on mapping out your strategy. Facebook says that the basic the three elements you need to note as part of an effective content calendar are: When to post What to post Where to post For many, these are likely obvious, but some still miss out on factoring in the right elements that will enable them to be more efficient in their social media planning by using a calendar listing. Of course, these are also easier said than done. […]

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two. You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice. Building an audience and maximizing promotion are where brands see the most significant opportunity in social – which is a shift from times past, when […]

Facebook has this week outlined an update to its Free Basics internet connection initiative, through which the company is working to connect the other 50% of the global population that, right now, cannot access the web. The new project is called Discover, a process which enables users to access an expanded range of internet services via the platform, as opposed to the previously limited subset of web tools and sites made available via the first iteration of the Free Basics offering. Facebook launched the initial Free Basics platform back in 2015, an expansion of its internet.org initiative. The idea of Free Basics is that it enables people in regions with limited […]

Facebook’s Director of Product Management Rob Leathern has provided an overview of where the platform currently stands on advertiser verification, and how it’s looking to improve its systems in order to ensure that more businesses are verified, increasing ad transparency, and system integrity, into the future. Over the last few years, Facebook has significantly increased its transparency requirements for political advertisers specifically, with any person or Page running a political ad now required to submit official documentation for assessment. All Facebook ads are also now listed in its Ad Library, increasing transparency – but ideally, in order to provide full assurance, Facebook will eventually be able to verify all businesses on […]

Pinterest has added a new set of planning tools within Pins and boards in order to help users keep track of ideas and inspiration as they search across the billions of Pins on its network. First off, Pinterest is adding a new notes option within boards in order to help people add key details to their Pin discoveries: As you can see here, the new note has been added in a separate panel within the board, and you’re able to add whatever details and pointers you like within that tab. As explained by Pinterest: “You can jot down details, ingredients to grab at the grocery store (or place that order online), […]

While it still feels like we’re a long way off returning to normal amid the ongoing COVID-19 lockdowns and expanded impacts, there are signs that many regions are moving into the recovery phase, which could see a lot of businesses shift back to regular operations within the next few months. That won’t be the case everywhere, and restrictions and limitations will remain for some time yet. But there are glimmers of light at the end of the tunnel, and people are now allowing themselves to plan for what happens after the world is re-opened. Pinterest has noted this – in its most recent earnings report, Pinterest said that: “Recently we’ve […]

Facebook has announced the first members of its new Oversight Board, which will help it make decisions on what content should be allowed, and removed, across its platforms. Facebook first announced its Oversight Board project last January, in response to calls for increased action from the company on potentially dangerous and/or harmful content. As explained by Facebook: “With our size comes a great deal of responsibility, and while we have always taken advice from experts on how to best keep our platforms safe, until now, we have made the final decisions about what should be allowed on our platforms and what should be removed. And these decisions often are not […]

After Facebook announced its virtual graduation event for the class of 2020 last week, YouTube has now countered with its own celebration, which won’t be held on the same weekend as Facebook’s online celebration, but will certainly rival The Social Network in regards to star power. As you can see here, YouTube’s graduation showcase will feature former US President Barack Obama, Lady Gaga and South Korean super-group BTS. Facebook’s event, for comparison, will include appearances from Awkwafina, Miley Cyrus and Lil Nas X – and a commencement address from Oprah Winfrey. There are some significant drawcards on both bills – and while it won’t be a traditional graduation ceremony, by […]

Google has launched a new tool which will enable podcasters that have their podcasts available via Google Podcasts to glean more insights into their audience behaviors in order to recognize relevant trends and shifts, and help maximize podcast performance. Called ‘Google Podcast Manager‘, the new analytics platform will provide data on a range of elements. As explained by Google: “Within the tool you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes. This includes retention analytics which help you better understand where people tune in – and when they drop off – along with listening duration, minutes played and more. […]