Tag Archives: Social Media Today

Published Dec. 9, 2019 Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of video marketing today How video marketing can help your business Video as a marketing tool Video marketing effectiveness Top video marketing benefits The types of video marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: […]

With debate over Facebook’s influence rolling on, and questions around the digital dominance of Apple and Amazon, the question needs to be asked – is it beneficial for so few major tech platforms to have such significant control over our day to day interactions and processes? That influence is only going to increase – we now rely on our smartphones and digital platforms to keep us connected, to keep us informed, and to help us transfer money, pay bills, buy products, etc. It’s a little scary when you consider just how much we depend on these tools, and then, by extension, how much data they have on us, and how […]

Published Dec. 8, 2019 Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? The team from One Productions share their guide to TikTok in this infographic. They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

LinkedIn’s Lead Gen forms ad option, which it launched back in 2017, has proven to be a strong driver of audience response, particularly on mobile devices, where LinkedIn users are increasingly active. Indeed, according to LinkedIn, businesses using Lead Gen ads have been able to reduce their cost per lead by more than 20%. while Lead Gen forms also drive 5x higher conversion rates than referring people to landing pages. Given this, and LinkedIn’s rising levels of engagement, it could be a worthy option for your 2020 strategy. And now, LinkedIn’s outlined a new set of tips to help you get the most out of its Lead Gen offering. Providing guidance […]

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself. As per Facebook: “With cross-account reporting, you’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save […]

Facebook’s virtual reality arm Oculus has this week announced that it has sold its 3D sculpting/VR model-building tool ‘Medium‘ to Adobe, which could be an important first step towards the next stage of broader, professional usage of VR. Medium, which Oculus first launched back in 2016, enables users to build their own 3D models in a VR environment, where you can sculpt, paint and simulate action, essentially creating art and objects in a totally immersive space. [embedded content] The applications for such extend beyond VR environments, with the capacity to export your models, or even 3D print them, which could provide a whole new approach within Adobe’s expanding creative suite. […]

Facebook is taking legal action against a company which used Facebook posts and ads to trick users into downloading malware, in order to steal their personal information. As explained by Facebook: “The defendants deceived people into installing malware available on the internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills.” Facebook’s filing implies that ILikeAd Media International Company Ltd. aimed to trick people into installing such malware by using images of celebrities in their ads to entice people to click on them – “a practice known as “celeb bait.” “In some instances, the defendants also […]

As your Facebook group grows, there’ll come a time when you need to add in more moderation resources to keep things under control. But finding the right candidates for such roles can take time – you need to be across their activity, their commitment, their adherence to guidelines, etc. To help narrow down the field, Facebook is now adding a new ‘suggested moderator’ tool, which will identify key members of your group/s who could be good candidates to become moderators and group leaders. Optional Caption As explained by Facebook: “[The] feature that will suggest a list of members from your group who could potentially be a good fit for your moderator […]

Instagram has this week published two new guide books, both for parents and for teens, to help them better understand how to use the app safely, and how to manage the potential psychological impacts of navigating the feed. Produced in conjunction with The Jed Foundation, which works to promote measures to protect the emotional health of teens and young adults, the guide books contain a range of insights into how Instagram works, and aim to shine a light on what’s happening behind the scenes for each user, in order to reduce unhealthy comparison. As explained in the Pressure to be Perfect guide: “Pressure to be Perfect is about recognizing that what […]

A quick heads-up – your YouTube channel subscriber counts may have dropped this week as part of routine maintenance at the site. As detailed in a YouTube Community update, YouTube has removed a “higher than usual” number of closed accounts this week as part of its ongoing efforts to clarify its site metrics. Heads up: Some creators will see a decrease in Subscriber count today as we remove closed accounts. We routinely adjust Subscriber counts due to spam and/or closed accounts – learn more about this process here → https://t.co/iY1LV2bHnH — TeamYouTube (@TeamYouTube) December 3, 2019 Closed accounts, explains YouTube, “were either closed by the user, or by YouTube/Google for violating […]