Tag Archives: Social Media Today

Pinterest’s new curated marketplace, Pinterest Shop, gives smaller businesses the holiday boost they deserve.

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practicing our own form of thanks-giving. Just like that one family member that forces you every year to go around the table and say what you’re all thankful for, I asked our team to go around and share their favorite marketing tools. “What digital marketing tools are you most thankful for this year?” And while we could make a long list of tools we use every day, I was more curious to know which tools the team could not live without. Here is a list of marketing tools we are most thankful for […]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

Published Nov. 26, 2019 Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We share 22 reasons to use social media in this infographic. Here are a few examples from the list: Generate leads Boost sales Partner with influencers Go viral Source content Reputation management See the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Social Marketing

Published Nov. 25, 2019 Are you considering your social media strategy for the year ahead? Wondering if a LinkedIn marketing campaign could benefit your business? The team from Social Pilot share the stats you need to know in this infographic. They break things down as follows: LinkedIn demographics Usage Engagement Businesses Ads Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more. Are you getting the most out of Google Analytics for your business? There’s a range of functions and tools available in the app, and you’re likely not tapping into all the data points you could be. To help, the team from MilkWhale have put together this overview of Google Analytics essentials to help keep you on track. Check out the infographic below. A […]

For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response. With technological advances facilitating more ways for consumers to watch video, it’s become the preferred option, enabling faster message delivery, with increased entertainment value – and for those creators can do it well, a whole range of new monetization options. But doing Facebook video well isn’t as simple as shooting a simple iPhone clip and uploading. Sure, that might work in some cases, but the best way to approach Facebook video, or really, content on any platform, is with a defined strategy. And this week, Facebook has provided […]

Graphic design trends come and go quicker than you can keep up with – but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts. Luckily, you don’t need to be an expert to stay fresh, as the team from Venngage have collected their top graphic design trends for 2020 into one handy place. Here are some easy to action tips and notes to help you update your social media visuals in 2020: 1. Muted Color Palettes Muted color palettes are a great trend to easily refresh and update your graphics. A muted color is a color that […]

Facebook is testing a new option which would enable you to share your Facebook Stories with a smaller group of users.