Tag Archives: Social Media Today

A key element to effective influencer marketing is finding the right influencers for your brands. These apps will help.

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

As you may have heard, Facebook’s decision not to subject political ads to fact-checking has caused a lot of concern, in various sectors. With The Social Network rolling out a range of measures to stop potential misuse of its platforms by politically-affiliated groups in the wake of the 2016 US Presidential Election, its decision to allow lies in political ads in the coming campaign seems at odds with such efforts. Add to that the fact that every other digital platform – including Google, which this week announced its own political ad restrictions – now either doesn’t accept political ads or subjects them to fact-checking, and you can see why the […]

YouTube CEO Susan Wojcicki has this week posted her final quarterly update of the year, covering developments in copyright claims, monetization processes, platform rules and more. And this time – in what seems like an entirely logic and on-brand move – Wojcicki ​has posted the update as a video on the site: [embedded content] Wojcicki first notes that the YouTube economy is growing: “Compared to last year, the number of creators with a million or more subscribers has grown 65%, and creators earning five or six figures, annually, has increased more than 40%.” It’s amazing to consider the amount of money being generated by YouTube creators – did you know, for example, […]

LinkedIn has this week published its latest Transparency Report, which outlines its efforts to remove spam and fake accounts, along with actions taken based on user reports and government information requests. First off, on fake accounts – LinkedIn says that its automated defenses blocked 98% of all the fake accounts that it either prevented or took down on its platform in the first half of 2019. As you can see here, LinkedIn has detected and removed some 22 million fake accounts, in total, over those first six months – which is a far cry from the whopping 5.4 billion fake accounts that Facebook has removed thus far in 2019. Of course, scale is […]

LinkedIn has this week published its annual listing of the top LinkedIn company pages, which is based on over 12,000 user nominations, covering a range of industries and fields. As explained by LinkedIn: “We put out a call last month for submissions in our annual #BestofPages contest, and thousands of people made their voices heard. Now, we’ve tallied the results, narrowing the field to 10 overall winners. This year’s class of finalists is impressive, as was the enthusiastic participation from the LinkedIn community.” The final listing, which LinkedIn has published here, includes additional notes on what each of the top pages does well, and how you can apply the same process to […]

After months of testing, Twitter has now announced that is new ‘Hide Replies’ option will be rolled out to all users globally. As shown in the above GIF, you’ll now have the option to remove any tweet replies, and better control your tweet engagement. As explained by Twitter: “Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about. To give you more control over the conversations you start, we tested the option for you to hide replies to your Tweets. We learned that the feature is a useful new way to manage your conversations.” Indeed, in testing – which began […]

With the advent of digital connectivity, content marketing has become a key element in the outreach strategies of many businesses – and for good reason. Content enables you to build your brand profile, to maximize your web presence, and in turn, improve discoverability and establish connection with audiences who find you online. Your content speaks for you in situations where your salespeople or other representatives cannot – and with more and more consumers now connecting with businesses online, as opposed to in-store or in-person, that’s a critical aspect to consider. Are you looking to improve your content approach in 2020? If you don’t have a content plan in place, or […]

Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. As you can see here, the new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window. Here’s a look at the process in more detail – once you’ve composed your tweet, you’d tap on the three dots menu to the right of the lower functions listing. […]

Twitter has added a new ‘Conversation Insights‘ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. As you can see in this screenshot (posted by social media expert Matt Navarra), the main chart shows the amount of tweet mentions you’re seeing, which you can view over a chosen time period. This can help you better manage and maintain your tweet strategy – though, as we know, it’s not just the mentions themselves that are relevant, but the specific people who are engaging with your profile and […]