Facebook Adds New Options for Brands to Control Ad Placements

Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. The issue of brand placement came to the fore back in 2017 when YouTube lost millions of dollars in revenue after major brands pulled their YouTube spend over concerns that their ads were appearing alongside extremist content and hate speech. Facebook has been working to provide measures to avoid the same over the last couple of years, and these new options add to that capacity, enabling more in-depth control and specification in ad placement. Among the various measures, Facebook is adding: A new, […]

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Last year, Google launched its Reach Planner tool which provides estimates for YouTube ad campaign reach and performance based on a range of metrics and inputs. Now Google’s looking to improve its comparison tools by adding in TV reach data from Nielsen, in order to provide insight into how ad spend on both TV and YouTube can impact campaign reach. The additional data will help brands cover potential gaps in their targeting – as explained by Google: “With audiences shifting to digital, it’s important to plan across channels. According to Nielsen, there are 31% fewer available weekly 18-49 GRPs across broadcast and cable television compared to just five years ago.”  […]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Published Nov. 21, 2019 Snapchat has published a new report which looks at the discovery and shopping behaviors of Gen Z consumers, in order to help marketers better plan their outreach to connect with these audiences. As explained by Snap: “We ran a survey to Snapchat users inside our app in the United States to understand their thoughts and intentions toward the upcoming holiday season. Over 85% of Snapchat users responded that they plan to participate in winter holiday shopping.” Various research reports have shown that Snapchat’s audience is more affluent, with the majority coming from households earning well above minimum wage. That could make it a key platform to […]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

Published Nov. 21, 2019 Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you? The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic. Here’s a quick summary of the key points: Using stories to influence decisions by creating experiences Making your audience think your idea is their idea through emotional relations Through metaphors, stories can engage your audience further. Stories can improve engagement directly to a sense and activate the part of the brain that controls the senses Stories can engage the audience’s part of the brain that controls movement […]

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making it easier for you to keep your account secure and spot potential attempts to compromise it. Starting today, we’ll send push notifications in addition to emails for any suspicious logins to your account. For more information:https://t.co/5oD2QvK2dS — Twitter Safety (@TwitterSafety) November 19, 2019 As explained by Twitter: “If we detect a suspicious login or when you log in to your Twitter account from a new device for the first time, we will send you a push notification within the Twitter […]

Instagram’s Testing a Display New Layout for IGTV Content

Instagram’s Testing a Display New Layout for IGTV Content

Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered by reverse engineering expert Jane Manchun Wong, Instagram is still working on new ways to get more people engaging with IGTV content. As you can see in these screenshots, posted by Wong, Instagram is working on a new format for IGTV content which would switch your main feed into a vertical scrolling list, leading you through to the next video in stream. Instagram’s also looking to add categories into your IGTV discovery listings – for comparison, here’s how IGTV currently looks in the app. The […]

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

While Twitter works through its ban on political advertising, and Facebook continues to take a media beating over its stance on exempting the same from fact checks, Snap Inc. CEO Evan Spiegel has said that his platform fact-checks all ads, including those from political candidates, adding even more fuel to the ongoing debate. As per Spiegel: “We subject all advertising to review, including political advertising, and I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things […]

#SMTLive Recap: The State of Social Media Lead Gen 2019

#SMTLive Recap: The State of Social Media Lead Gen 2019

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report.” Ever since Facebook was launched the early 2000s and social media took off as a means to connect, and share our lives digitally with others, businesses have also been taking advantage of social platforms in order to accomplish a variety of marketing and sales goals. For example, brands use social media to build brand awareness and loyalty, provide fast customer service, recruit employees, make sales. And, ideally, to generate leads. For our survey report, we gathered close to 350 responses from fellow digital […]

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

While Snapchat’s growth has been slowed by Instagram, one area in which Snap has continued to hold a lead is innovation, and creating standout, must-see new AR tools and visual features that get people talking about the app. We saw this again back June when Snapchat saw a huge increase in downloads following the launch of its ‘baby’ and ‘gender-swap’ lenses. Those types of trending additions – which also include the Dancing Hotdog, the dog ears, the rainbow vomit – all help to give Snapchat a boost and get more people downloading the app. And Snapchat knows that, in order to stay ahead of the increasing competition in the AR space, it needs to […]

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by the next big app, if such an option manages to gain significant traction among younger users. And that’s a fate that Facebook is desperate to avoid. Enter Facebook’s latest attempt to stay cool with younger folk: These screenshots are from a new app called Whale, which is now available to Canadian users via a […]