Tag Archives: Social Media Today

Interest in Facebook’s Creator Studio management tool sparked up back in August when Facebook added Instagram post scheduling to its available functions. But there’s a lot more to Creator Studio than just scheduling – and recently, Facebook published a new guide book on Creator Studio, which covers all of its aspects and functions, and could help you make the most of the Facebook management app. The guide book was actually created back in July, though it hasn’t been heavily promoted. Social media expert Matt Navarra shared a link to the guide this week – here’s a quick look at what inside. The user guide starts off from the most basic […]

After first launching its self-help tools to assist those searching for terms related to mental health concerns back in July, Pinterest has this week expanded its self-help assistance exercises to cover more types of potential health problems, including depression and self-harm. As explained by Pinterest: “Now, if someone searches for a term related to self-injury, they’ll find ten new coping exercises that can help them work through difficult emotions and feelings. Each exercise is guided with steps people can take to manage their feelings, such as ways to redirect energy, release tension or create a calm environment.” As you can see in the example above, the exercises provide tips on […]

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. As you can see in the example above, not only does the profile for ‘Huxley the Panda Puppy’ have a link to ‘www.pandaloon.com/pets’ in its bio, but there’s also a tappable link to Pandaloon Costumes in the video, alongside a yellow shopping cart icon. Tap on that and you’re taken through to an Amazon page where you can buy the costume/s in the video. TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans […]

Published Nov. 15, 2019 Are you looking for ways to increase engagement with your Instagram followers? Want to generate more likes, followers and comments on your Instagram business account? Social strategist Molly Marshall shares her tips for success in this infographic – and while they may not all apply to your business, they could help get you thinking about new approaches to try. Here’s a quick summary: Say Hi to new followers Like a lot of photos Connect people Ask a question Respond to all comments Leave meaningful feedback Include a call to action Check out the infographic for more detail. A version of this post was first published on the […]

Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right… just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5, I had to figure out how to build my personal brand in order to attract clients to my brand new social media consultation and management business, faster than I ever had to before. More than ever, building my personal brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients. So let’s get […]

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s. A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time. To provide some perspective on this development, the team from Grazitti Interactive have put together the below infographic, which outlines some of the key milestones and thresholds in the digital marketing journey. Take a trip down memory lane, and a […]

With the holiday season fast approaching, Facebook has this week announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. First off, Facebook is adding its fundraising stickers to Facebook Stories. A variation of the same has been available in Instagram Stories for some time, and was recently expanded to more regions. Now, charity groups and those in support of such can also use their Facebook Stories to boost awareness. Facebook is also expanding its charity donation tools within gaming live-streams. Facebook has been testing the live-stream donation option with a small group of US-based creators over the last year, but now all […]

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the experiment to all regions. Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2 — Instagram (@instagram) November 14, 2019 Instagram says that: “While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.”  Instagram […]

Facebook has published a new study which looks a the key elements that can help brands establish better connection with Millennial and Gen Z consumers. The study analyzes the ways in which younger consumers connect with brands from both the food and beverage and retail banking sectors, providing a significant variation in expectation and approach. But overall, what Facebook’s analysis found is that: “…regardless of the vertical studied, younger generations tend to prefer connecting with brands online. But simple connection is not enough: They also expect brands to understand their values and deliver tailored experiences.” The results could help you formulate a better connection approach for your business – here […]

Published Nov. 14, 2019 Are you just getting started with an email marketing strategy for your business? Need help ensuring that your email campaigns meet the wants and needs of your subscribers? The team from Campaign Monitor share their dos and don’ts in this infographic. Here are a few from their list: Don’t buy an email list Send your welcome email immediately Segment your list Use reporting to improve future emails Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy