7 Rules of Social Media Automation [Infographic]

7 Rules of Social Media Automation [Infographic]

Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools – the key lies in finding the balance between automation and personal engagement. But how do you do that? The below infographic from Blog2Social outlines some key rules of effective automation, and some pointers to keep in mind in order to see your business glean maximum benefits from such tools. The essential element to keep in mind is interaction, keeping the ‘social’ part of ‘social media’ as a cornerstone of your approach. If your automation tools seek to replace, or inherently […]

55+ Must-Know Google Search Statistics [Infographic]

55+ Must-Know Google Search Statistics [Infographic]

How much do you really know about the world’s largest search engine? Facilitating over 5.6 billion searches every day, Google is always learning, always evolving, and always developing new and improved ways to match user intent with the right results. Whether you’re someone who wants to optimize their website for search engines, or just someone who wants to get the most relevant search results, it’s worth keeping informed of the how and why of Google’s company and process. To help with this, the team at RenderForest have put together this infographic which outlines a range of the most interesting Google search statistics and insights, which will help provide you with a […]

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

Not sure if this is a good thing, or a surefire road to LinkedIn spam. Regardless, LinkedIn is re-introducing an option which will enable Page admins to invite their connections to follow their LinkedIn Company Page. The feature was apparently available some years back, but was removed due to spam, then it got re-introduced as an option in May this year. Then it was removed again – but now, according to reports relayed via social media expert Matt Navarra, it’s coming back once again, with all company pages set to have access to the option by next month. So, cool, right? That shouldn’t lead to a raft of spam invites […]

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

While debate rages over Facebook’s stance on political advertising – and its decision not to remove ads which include false claims – The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules And there are some worthy points of note – first off, on content relating to drugs and firearms, Facebook says that it has significantly improved its detection methods, enabling it to remove more content than ever. It’s also improving its capacity to detect content which violates its rules around child nudity and the exploitation […]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app. And if you’re looking to reach younger audiences, it’s worth taking note. According to Snap: “Reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S., there’s no better place to engage with millennials and Gen Z than Snapchat.” That seems like a lot, but Snapchat says that these figures have been calculated by “dividing addressable reach by relevant census figures” – you can read more about its methodology here. But even if Snap doesn’t reach a full 90% of […]

Tips for Responding to Negative Reviews [Infographic]

Tips for Responding to Negative Reviews [Infographic]

An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go just as you’d expect, and with the capacity to post their displeasure in a public forum, people will, at some stage, choose to do so. But it’s how you choose to respond to such that will dictate its true impact. If you choose to fight fire with fire, you could end up in an unending comment war, potentially damaging your broader reputation, but if you take a moment to consider the situation, and its impacts, you may come up with a […]

Facebook Expands its ‘Breaking News’ Tags to More Regions

Facebook Expands its ‘Breaking News’ Tags to More Regions

After trying them out in several markets over the last year, Facebook has this week announced that it’s going to give more publishers in even more regions access to its ‘Breaking News’ post tags. As per Facebook: “Over the last several months we ran a test that allowed more than 100 news publishers from North America, Latin America, Europe, India and Australia to identify and label stories as “breaking news” on Facebook. We found that people engaged more actively with stories marked as breaking news, showing us that this product helps people find news that’s important to them.” Expanding on this, Facebook says that its breaking news tags will now be made […]

Pinterest Releases Gender Transition Guide to Help Other Organizations Facilitate Change

Pinterest Releases Gender Transition Guide to Help Other Organizations Facilitate Change

Pinterest has this week published its internal guidelines for assisting employees who are going through a gender transition, an increasingly common, and important consideration in the modern workplace. The document covers Pinterest’s process for assisting its own staff, and Pinterest is publishing the guide “to help other workplaces looking to support their trans employees”. As explained by Pinterest: “Making Pinterest’s employee culture safe and supportive for people who are transitioning is an important part of living our values. We are deeply committed to creating and sustaining a work environment where everyone – regardless of sex, gender or gender identity – feels valued.” The guide covers all the practical elements of […]

Google is Looking to Add New Warning Indicators for Slow Loading Websites

Google is Looking to Add New Warning Indicators for Slow Loading Websites

If you’ve been dragging your feet on improving the page load times on your website, this might prompt you to get moving. This week, Google has outlined its plans to add new warning indicators in Chrome for both search results and on load screens whenever slow page load speeds are detected. As per Google: “In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.” As you can see in the examples above, the new process will likely […]

Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings

Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings

Google is rolling out three new local ad tools to help businesses reach consumers within their vicinity. First off, Google is adding a new way to showcase your store locations in Google Maps with business icons and markers highlighted when people conduct a local search. As explained by Google: “In the coming weeks, you’ll be able to feature your locations as users get directions to a destination. In just a few taps, they can add you as a convenient stop along their route to grab lunch, stop in for shopping, and more.” Google says that people tap on location pins in Google Maps “hundreds of millions of times per week”, […]