Tag Archives: Social Media Today

Google has launched a new tool which will enable podcasters that have their podcasts available via Google Podcasts to glean more insights into their audience behaviors in order to recognize relevant trends and shifts, and help maximize podcast performance. Called ‘Google Podcast Manager‘, the new analytics platform will provide data on a range of elements. As explained by Google: “Within the tool you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes. This includes retention analytics which help you better understand where people tune in – and when they drop off – along with listening duration, minutes played and more. […]

It’s not the usual back to school period, particularly given that most students won’t be heading ‘back’ to anyplace. Most will just be staying at home, logging into online courses – yet, even so, students still need to buy supplies, and they’ll still need their books and home office tools and such, in order to get them back into the educational frame of mind. And they, will at some stage, you’d think, also be heading back to actual schools, which is clearly a consideration based on this new data from Snapchat. To provide some insight into what people are looking for ahead of returning to school – and why you should […]

Whats a second, isn’t this…? Didn’t Twitter already announce this? Today, Twitter has announced that some users on iOS and web will now see its new threaded tweet replies layout, which includes a line linking replies to the original tweet. Your conversations are the ???? of Twitter, so we’re testing ways to make them easier to read and follow. Some of you on iOS and web will see a new layout for replies with lines and indentations that make it clearer who is talking to whom and to fit more of the convo in one view. pic.twitter.com/sB2y09fG9t — Twitter Support (@TwitterSupport) May 5, 2020 Which is what Twitter also announced […]

Facebook has this week published its Coordinated Inauthentic Behavior report for April, which outlines all of the accounts, pages and groups that the platform has removed over the course of the month due to identified efforts to mislead and misinform Facebook uses for varying purpose. As explained by Facebook: “We’re constantly working to find and stop coordinated campaigns that seek to manipulate public debate across our apps.[…] We view influence operations as coordinated efforts to manipulate public debate for a strategic goal where fake accounts are central to the operation.”  In April, Facebook reports that it removed 732 Facebook accounts, 162 Instagram accounts, 993 Facebook Pages and 200 groups, due […]

Pinterest has repeatedly noted that it’s been seeing record high levels of usage amid the COVID-19 lockdowns, and now, we have some extra perspective on what exactly that means, with the company posting its Q1 2020 results, which show stable increases in both active users and revenue. First off, on users – Pinterest is now at 367 milllion monthly actives, up 32 million on its Q4 2019 report. As you can see here, Pinterest has maintained its growth momentum in Q1, posting a 9.55% quarter-on-quarter growth rate, outpacing the same at Snapchat (5%), Twitter (9.21%), LinkedIn (2.22%) and Facebook (4.20%). All of those platforms have also seen increases in usage due to […]

Facebook is updating its group settings to stop any Facebook Group, of any size, from changing its settings from ‘private’ to ‘public’, in order to protect group users from unintended exposure. As shared by social media expert Matt Navarra, the new setting will ensure uniformity across all Facebook group types – up till now, Facebook has allowed groups with fewer than 5,000 members to switch their privacy setting once every 28 days, but the new change will mean that once a group is switched to ‘private’, there’ll be no going back. That, logically, makes sense. While Facebook groups do adhere to personal privacy settings, it can be disconcerting for members to […]

YouTube is reportedly working on a new option which would enable publishers to more directly add paying subscribers to their publications via their YouTube channels, providing another means for the video giant to help support the news industry. As reported by Digiday: “YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year.” YouTube, as with most online platforms, has long had a difficult relationship with traditional […]

Twitter has launched a new, limited test on iOS which will provide warnings on tweet replies that include potentially harmful language, and could cause unnecessary angst. When things get heated, you may say things you don’t mean. To let you rethink a reply, we’re running a limited experiment on iOS with a prompt that gives you the option to revise your reply before it’s published if it uses language that could be harmful. — Twitter Support (@TwitterSupport) May 5, 2020 As explained by Twitter, if your reply includes words or phrases that Twitter’s system has identified as being commonly included in aggressive, harmful or otherwise offensive tweets, a prompt will […]

Twitter has launched a new, limited test on iOS which will provide warnings on tweet replies that include potentially harmful language, and could cause unnecessary angst. When things get heated, you may say things you don’t mean. To let you rethink a reply, we’re running a limited experiment on iOS with a prompt that gives you the option to revise your reply before it’s published if it uses language that could be harmful. — Twitter Support (@TwitterSupport) May 5, 2020 As explained by Twitter, if your reply includes words or phrases that Twitter’s system has identified as being commonly included in aggressive, harmful or otherwise offensive tweets, a prompt will […]

With physical events on hiatus, virtual meet-ups are where it’s at, with a range of well-known industry functions and speakers reverting to live-streaming to maintain connection with their audiences, and even expand the reach of their presentations in some instances. Virtual events are the closest alternative to IRL meet-ups, and with new technologies facilitating better, simpler ways to stream and connect, it’s now increasingly viable for anybody to stream themselves online. But just as you would with a regular event in front of an audience, you also have to prepare for your virtual functions. There are various elements at play, and each will influence how you come across, how you […]