It what will likely come as little surprise, Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [embedded content] As you can see in the video, Reels will enable users to create short videos which can be shared and remixed – just like TikTok. Those videos can include music, utilizing Facebook’s expanding […]
In among all the discussion around Facebook’s Libra cryptocurrency, and whether it’ll ever meet regulatory requirements, and get off the ground as a dedicated Facebook payment tool, it’s been interesting to note The Social Network’s continued work on WhatsApp and Facebook Pay, alternative payment processes which essentially facilitate the same thing, but are built on the back of existing financial infrastructure instead. If Libra hadn’t been a thing, would we be looking at Facebook Pay a little more closely? Regardless, this week, Facebook has announced the roll-out of Facebook Pay to US users, which will facilitate on-platform payments, in-stream, making it easier for people to buy products on Facebook, Instagram, WhatsApp […]
There are only 43 days left until Christmas, and 49 days left in this year. No doubt you have a range of tasks you want to get done before the holiday season is in full swing, and then another list of ideas for your 2020 planning – but getting to them can be tough, especially with the ‘always on’ focus of the modern business approach. To help with this, the team from NetCredit have put together a guide on how to actually get started on those tasks that you really should get to, along with some tips on how to avoid distractions and boost your productivity. And while these tips are […]
You may have noticed over the last few days that Facebook has rolled out a change to its lower navigation bar, in order to better align the displayed icons with the on-platform functions which you actually use. TechCrunch has confirmed that this update also includes a new capacity to more easily change your listed icons, and get rid of those sometimes annoying red dot notifications on each. In order to remove a tab in this new process, you tap and hold on whichever one you want to action. That will bring up the option to either remove it or turn off the notification dots. You can’t remove the News Feed […]
Have you considered the potential of Reddit for your social media promotions and outreach? It may not be the first platform that springs to mind, but with more than 330 Million monthly active users, across some 130,000 very active, engaged communities, there may be more to Reddit than you’d think. And given that the focus of each Reddit community (subreddit) is very niche, there are likely some highly informed, passionate discussions around issues relating to your industry, which, at the least, could be worth checking in on. Reddit has also been improving its ad options this year. The platform has added new video ad tools, CPC ads, and additional objective optimization […]
Published Nov. 12, 2019 Are you looking for ways to get more views on your YouTube videos? Want to create more attractive YouTube thumbnails to accompany your video content? The team from Easil share their tips for success in this infographic. Here’s a quick summary: Use bold, engaging headings Limit text Add context Add humans Add movement and energy Use brand elements Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
After calling for public submissions into its policy on deepfakes last month, Twitter has now released its draft rules for handling such content on its platform, and addressing concerns with digitally manipulated content. As explained by Twitter: “When you come to Twitter to see what’s happening in the world, we want you to have context about the content you’re seeing and engaging with. Deliberate attempts to mislead or confuse people through manipulated media undermine the integrity of the conversation.” Deepfakes have become a major focus for online providers in recent times, with both Google and Facebook also launching new research initiatives to help them detect and action the same. For […]
Over the last few years, we’ve seen a major shift in video consumption habits, with improved connectivity facilitating the rise of online streaming providers, leading to new ways to discover, connect and engage with video content. As noted by Facebook: “Smarter devices and better connection speeds have transformed how consumers view content. The advent of streaming has led to the rise of video giants such as Netflix and Amazon Prime, and OTT video subscribers have almost tripled between 2015 and 2019, now at 590.4 million globally.” That’s created a new landscape for video content, and as a result, the traditional TV advertising model is gradually being disrupted, opening up new […]
Published Nov. 11, 2019 Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share their guide to emojis in marketing in this infographic. Here’s what you’ll learn: Stats about emojis in email marketing Stats about emojis in social media marketing Which emojis you should use The favourite emojis in different countries Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
Published Nov. 10, 2019 Are you looking for ways to improve your email marketing strategy? Want to know the dos and don’ts for a successful email marketing campaign? The team from Ethos3 share their tips for success in this infographic. They include tips from the following experts: Buffer AWeber Forbes Sprout Social Constant Contact Econsultancy Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy