Tag Archives: Social Media Today

Content has become an essential element in most digital marketing plans, with brands looking to build their presence through informative, educational, engaging website-hosted material which helps to boost their presence and performance. But what, exactly, are you looking to achieve with your content? This is an important consideration, because depending on your end goal, and what action you want your readers to take, you need to angle your written material accordingly. To help with this, the team from Spiralytics have put together this overview of how to create content for three different purposes – Engagement, SEO or Conversion. Each element includes specific notes on how to best angle your readers towards […]

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling requires a few tweaks to your daily routine in order to better align yourself with the new buyer’s behavior. These tweaks will be like putting high-octane fuel in your race car. Here are a few of the concepts and terms you’ll hear among social selling circles. By understanding these elements, you’ll be able to strategize for them, and add them into your sales funnel, thereby applying social selling principles to your existing process. Consider how these elements could add to your existing sales process: Social Proximity This refers to using your social connections, […]

Get ready for the next big shift at Instagram. On Friday, at the WIRED25 Conference in San Francisco, Instagram chief Adam Mosseri announced that the platform will be extending its test of hiding total like counts to users in the US. “Not the whole US at once, but just some of you,” Mosseri told the audience. “Are you into this idea? Yeah?” Mosseri then queried. Instagram’s hidden like counts test has sparked much debate in the social media industry, with some seeing it as a major win for platform health, and others questioning the impacts it will have on engagement, influencer marketing, etc. The initial test was launched in Canada […]

Published Nov. 9, 2019 Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience Choose your channels Consider a manager Plan your approach Create your library Start talking Be opinionated Get reactive Tap into your team Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Twitter is testing out a new option which would enable you to switch accounts within the tweet reply process, making it easier to manage multiple account interactions on the go. Spotted by user Renz Bernardo (and shared by social media expert Matt Navarra), the option could help those who manage multiple accounts to not only keep tabs on relevant mentions and activity (by, say, following their other accounts from their personal profile), but also to action the same at any time. Some users have noted that the functionality has been available to them for some time, while others are not seeing it. We don’t have any word on who, exactly, […]

We deal with a variety of clients, from startups to enterprises, and while some smaller businesses still use spreadsheets to track contacts and sales tasks, most businesses have a customer relationship management (CRM) system. And eventually, every brand wants, or needs, to move to a new one. Companies switch CRMs for lots of reasons – they want more functionality, different functionality, different integrations with other tools, or the new VP of Sales just likes one tool in particular. While the reason for switching CRMs is unique to every client, if you’re considering making the switch, there are some key considerations and tips you need to keep in mind to ensure the […]

Published Nov. 8, 2019 Are you looking for ways to increase sales on your eCommerce website? Or perhaps you sell your products on external websites like Amazon, eBay or Facebook Marketplace, or even within social ads and posts, and you want to improve the performance of your listings? The team from ForSaleByOwner share their tips for selling more online in this infographic. Here’s a quick summary of what they cover: Find an emotional tie Present the facts Anticipate needs and concerns Highlight price drops Utilize comparisons Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Back in April, Instagram announced that it would begin a new test of hiding total like counts on posts, a move which sparked much concern among platform influencers and those who use Likes as a proxy for their relative content performance. How would the removal of Like counts change user behavior? Would users be less inclined to tap ‘Like’ if they didn’t have the context of how many others had done the same? And how would that impact overall on-platform engagement? This week, influencer marketing platform HypeAuditor has released a study of content from more than 154k Instagram influencers, each of whom sees at least 30% of their following coming […]

YouTube is rolling out a new desktop and tablet app update which utilizes an updated presentation style, and provides additional control options. As you can see here (with the old format merging into the new), the updated format provides more room for each preview panel, enabling additional context on each from the main screen. As explained by YouTube: “This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music […]

Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app. Now, brands on WhatsApp will be able to utilize product catalogs in their WhatsApp Business listings, helping to provide more information about, and images of, the items that they provide. [embedded content] As explained by WhatsApp: “Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers […]