Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook has launched a new resource hub to help military members and veterans in improving digital literacy, and expanding their opportunities. Called the ‘Military and Veterans Hub‘, the new mini-site will help those who serve to find job opportunities, enhance their digital skills, and provide online safety tips to improve their digital understanding. The mini-site aims to further Facebook’s connection with the military community – according to Facebook, more than 900,000 people in the US participate in more than 2,000 groups for military members, veterans and their spouses on Facebook. The new hub will aim to cater to this audience, helping the platform play a larger role in connecting and assisting these […]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Looking to maximize your brand’s appeal with younger shoppers this holiday season? If you want to connect with the next generation of consumers, then you need to understand their discovery and buying habits, and what appeals to them the most. That’s why the team from Perksy have put together this listing of insights an tips on what Millennial and Gen Z shoppers look for, and how brands can tap into these trends to expand the appeal of their offerings this year. The graphic below covers shopping behaviors, platforms of influence and popular gift types, providing you with a solid overview of what appeals to these buyers. And while it doesn’t […]

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Friction’s no fun. When we encounter it, we run the other way – which is obviously also the case when we’re shopping. Think about the things that toss sand in the gears when you’re shopping in a physical store. Unhelpful sales associates. Hard to find products. Long lines. Complex processes. They’re all conversion killers of the highest order. Now consider the process of shopping online – particularly, with your smartphone. Tempting? Yes, of course. Impulsive? It sure can be. Easy and fun? Well, that’s the big money question here today. And the answer couldn’t be simpler. All’s good when it’s easy to find what you want to buy, and you’re able to […]

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube is adding a new element to its Super Chat streamer payment tools with ‘Super Stickers‘, a set of cartoonish character depictions, some animated, which add to your Super Chat options. The stickers will stand out more clearly in comment streams, which could make them an enticing option for those looking to get the attention of the broadcaster. The initial Super Stickers launch includes eight sticker packs, five of which are animated. And as you can see above, the character packs include unique bios which, YouTube says “add even more color to your connections with fans”. “If your viewers like Popo the hippopotamus, they can send you stickers the next time […]

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Over the next few days, you might see a new notification like this appear in your Twitter timeline: Yes, after several months of discussion and testing, Twitter is now launching its new Topics option, which will enable users to follow specific topics, and have those tweets appear within their Twitter stream along with the specific accounts they follow. Here’s how the process works, according to Twitter: “On your Home timeline and in search results, you’ll see prompts to follow topics. Tap the Follow button in the prompt and we’ll personalize your Twitter experience based on your interest in this topic. We may also match you with other topics that we […]

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. First off, on Brand Collabs Manager – introduced mid last year, Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships. Initially, Brand Collabs Manager was only open to limited set of creators, but now, Facebook is expanding that access. As explained by Facebook: “Today we’re announcing that creators in over 40 countries can now apply for access to Brand Collabs Manager, bringing it in line with […]

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

With the holiday season inching ever closer, you need to get your marketing approach into order, and ensure that your campaigns are set for maximum exposure. Do you have your strategy locked in, aligning with each of the key dates? To help, this week Twitter has published a new listing of eight key hashtags to use for Thanksgiving, along with a couple of key notes on how and why you should. As per Twitter: “Internal research shows that Tweets with hashtags gain 100% more engagement than those without — but caps at one to two hashtags per Tweet.” So hashtags will help with your tweet reach – but don’t go […]

Get to Know AI for Business: Natural Language Processing [Infographic]

Get to Know AI for Business: Natural Language Processing [Infographic]

Today, part of the continuing education required of marketers and others in business careers is learning about artificial intelligence. After all, it’s now nearly ubiquitous in software, smartphones, and online, and business tech without built-in AI has serious shortcomings compared to that with it. One powerful type of AI is natural language processing, or NLP. This process teaches computers to “use language like people” and is built into a variety of business tech, including chatbots, CRM platforms, and social media monitoring tools. And while it has a number of uses, some of the best-known reasons companies should invest in NLP-powered tech include improved customer service, automated writing corrections, and analysis […]

The State of Social Media Lead Gen 2019 – Part 4: The Future of Social Media Lead Generation

The State of Social Media Lead Gen 2019 – Part 4: The Future of Social Media Lead Generation

Is social media a key part of your lead generation efforts? For our latest research report, we partnered with Sharpspring in order to reach out to our respective communities and get their insights into their experiences with social media as a lead generation tool, including which platforms and approaches they’re finding most effective for lead gen, whether those efforts have been meeting their expectations, and what they expect, in future, in regards to their social lead building efforts. You can download our full ‘2019 State of Social Media Lead Generation’ report right now, but this week, we’re breaking down the key elements for more specific investigation. Today, we’re going to look at the […]

Facebook Has Discovered Another Data Access Issue, This Time Within Groups

Facebook Has Discovered Another Data Access Issue, This Time Within Groups

I feel for the person having to update the variation of this sign in Facebook’s Menlo Park HQ: But, unfortunately, the time has come once again. This week, on the Facebook Developer blog, the company has revealed that a flaw in its Groups API may have enabled up to 100 app partners to access group member information, like names and profile pictures, in connection with group activity. As explained by Facebook: “Before April 2018, group admins could authorize an app for a group, which gave the app developer access to information in the group. But as part of the changes to the Groups API after April 2018, if an admin […]