Tag Archives: Social Media Today

Facebook is reportedly developing a new process for a facial recognition system which would enable users to confirm their identity by sharing a video selfie. As you can see in these screenshots, provided by reverse engineering expert Jane Manchun Wong, the new process would guide users through a process of angling their head around in different angles, in order for Facebook to get a full record of what the user looks like. And to reassure users that the same won’t be misused for nefarious purpose, Facebook’s notes state that: “No one else will see this video, and it will be deleted 30 days after your identity is confirmed” Here are some additional […]

Despite criticism from various government groups, Facebook looks set to push ahead with its plan to add end-to-end encryption in all its messaging apps, with the company planning to announce the next phase of its process at a tech conference in Lisbon this week. That next stage will involve raising awareness of the already present end-to-end encryption option available within Messenger – according to Reuters, Facebook will be looking to increase usage of this option in order gather more data about its use, which Facebook will then be able to use to establish additional safety measures before it makes encryption the default setting. So how will Facebook increase awareness of this feature? […]

Is social media actually effective as a lead generation and selling tool? That’s what we sought to find out in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities and get their insights into what they’re seeing, which platforms and approaches they’re finding most effective for lead gen, and what they expect, in future, in regards to their social lead building efforts. You can download our full ‘2019 State of Social Lead Generation’ report right now, but this week, we’re also breaking down some of the specific elements. Today, we’ll look at which social platforms and content types marketers are finding most effective, overall, for […]

Pinterest has released its latest listing of rising Pin trends, providing key usage insight to help in mapping out your platform strategy. Each month, Pinterest’s team highlights topics and trends that are gaining significant momentum across the platform, revealing key areas of interest among the platform’s 322 million users. If your business can tap into any of these with your Pin campaigns, it’ll likely help you boost exposure, and better connect with interested users. And as an extra this month, Pinterest has also published a new ‘Holiday Gift Report‘, which showcases the top trending gifts based on what Pinterest shoppers are searching for. If you’re considering what you should be […]

As we head into the holiday shopping blitz period, Google has announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. First off, on YouTube – Google is adding Shopping ads to both YouTube’s home feed and within search results, providing another option to help guide consumers to your products. As explained by Google: “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and […]

Ready for some new Twitter features? Well, don’t get too excited, they won’t be coming till 2020 (if they make it through at all). Also, an edit option is not among them, but Twitter’s VP of Design and Research Dantley Davis has shared a list of five new features that he’s ‘looking forward to in 2020’. Of course, ‘looking forward to’ doesn’t mean these are definitively on the way, but given the source, it’s a pretty good probability that these will be rolled out within the next six months. Here’s what’s on the list: 1. Remove me from this conversation This is a fairly basic option which would enable you to […]

As part of its latest Graph and Marketing API update, Facebook has announced that it will soon implement limits on how many ads a Page can run at any time. As explained by Facebook: “In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.” Which seems weird right? Why would Facebook actively limit its revenue potential by restricting how much money a brand can spend on ads? According to Facebook: “We’re implementing ad limits because very […]

As its user base continues to expand internationally, LinkedIn has this week added two new language translation options in order to better facilitate on-platform communication. As explained by LinkedIn: “[We’ve introduced] two new settings that allow you to input all the languages you understand and do not want to be offered translations for, as well as being able to define which language you would like all content translated into. This makes the choice of content experience explicit, and also extends our translation offering beyond the LinkedIn interface languages to the 60+ offered for translation by Microsoft Cognitive Services.” The new process works like this – say you live in the US, but […]

If you’re a brand that’s looking to utilize TikTok for your marketing efforts, this will be welcome news. This week, TikTok has announced the launch of its ‘Share to TikTok’ SDK, which will enable third-party apps to integrate directly with the rising app. That means that users of video editing apps like Adobe Premiere Rush will be able to upload videos direct to TikTok from the app’s editing platform. As explained by TikTok: “This new Share to TikTok feature enriches the content available on TikTok, diversifies the types of videos users can discover, and offers more editing choices for users to explore in addition to TikTok’s built-in creative tools. Most […]

Amid ongoing discussion about a potential break-up of Facebook’s various elements in order to reduce Zuck and Co.’s power, Facebook has this week unveiled a new corporate logo which will help to differentiate Facebook, the parent company, from Facebook’s various apps. As explained by Facebook: “People should know which companies make the products they use. […] Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.” The new Facebook logo will be added to all of its apps, with a clear ‘from Facebook’ tag […]