Tag Archives: Social Media Today

Is your business seeing success with its social media lead generation efforts? For our latest research report, we partnered with Sharpspring to reach out to our collective communities, and get their insights into exactly what they’re seeing, which social platforms and approaches they’re finding most effective for lead gen, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey – you can download our full ‘2019 State of Lead Generation Report‘ right now, but this week, we’re also breaking down some of the specific elements, and what they mean for your social media marketing approach. Here’s the second […]

With around 500 million total tweets being shared on the platform every day, Twitter sits on a trove of data insights, a mass of conversations and exchanges which have the power to indicate key shifts, including stock market movements, flood damage patterns, even earthquake predictions, all via 280-character missives. It can be easy to overlook such as you’re watching the Twitter trends list catch onto less significant conversations within the app, but with so much tweet activity, Twitter can indeed highlight critical shifts, and often ahead of time, keeping you on top of critical happenings within your industry, or the world in general. But you do have to know what […]

Is social media actually effective as a lead generation and selling tool? That’s what we sought out to determine in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities in order to get their thoughts on what they’re seeing in regards to social lead gen, which platforms and approaches they’re finding most effective, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey, which reveals some interesting, concerning and thought-provoking considerations for your digital marketing efforts. You can download our full report here, but this week, we’ll be breaking down […]

Looking to give your Instagram Stories efforts a boost over the holiday period? You’re in luck, because this week, Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions. You need to read the full post from Instagram to get all the details, but here’s an overview of some of the key tips. First off, Instagram starts with some notes on how and when brands can utilize Stories within their everyday process: That might help prompt your own ideas for Stories use – Instagram then takes this further […]

Facebook has launched a new groups option called ‘work groups’, which, Facebook says, will help people “connect with their coworkers more easily”. The option seeks to reduce the need to connect with every person you work with, and let them into your more personal interactions. By creating a specific group only for work colleagues, you can keep the two elements separate, with only your work-related information showing up in your work group profile. The option also enables work group members to send messages to each other, without needing to be Facebook friends. The addition of work groups was first reported by social media expert Matt Navarra earlier in the week, with […]

After it was spotted by several users over the last few weeks, Pinterest has now officially confirmed the roll out of its updated Pin format, which includes some minor functional tweaks, and separates each Pin element for more specific focus. As explained by Pinterest: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content.” The update doesn’t add anything new as such, but it does shift a few things around, with a focus on streamlining user behavior. As you can see in the example above, the update will increase the size of […]

Pinterest has posted its latest performance update, showing solid increases in both usage and revenue for the third quarter of 2019. First off, on users – Pinterest added 22 million more monthly active users in the quarter, taking it to 322 million overall. As you can see, that equates to a 28% YoY increase, while usage outside the US is growing at an even faster rate. For comparison, Snapchat added 7 million more daily active users in Q3, while Twitter added 6 million. Facebook added 36 million MAU in the same period. The strength of Pinterest’s growth outside the US is significant, in that it underlines the platform’s potential for ongoing […]

One of the biggest tech industry news stories of the week was Google’s pending acquisition of FitBit for $2.1 billion, which will enable the search giant to make a big move into the consumer wearables space. But another interesting angle to this story is The Information’s report that Facebook was also looking to purchase the wearable provider, though it offered significantly less than the final agreed price. As reported by The Information: “Before Google reached a $2.1 billion deal to buy Fitbit, announced on Friday, Facebook held talks to acquire the smartwatch maker, according to two people familiar with the situation. […] Facebook’s interest in Fitbit signals the social network’s growing […]

LinkedIn, which is currently seeing ‘record levels’ of engagement, has this week announced another milestone, reaching the new high of 660 million members worldwide. LinkedIn’s leading nation in terms of membership remains the US, where it’s added 8 million new members since February, while it’s also seeing significant growth in India (+7m since Feb) and Brazil (+3m). LinkedIn is also the only major western social media platform that’s able to operate in China, where the platform now has 48 million members. LinkedIn has seen improved performance across the board since being purchased by Microsoft back in 2016, with its user base increasing by more than 50% since that time. It […]

Facebook’s implementing some tweaks to its video metrics, including renaming several elements and removing 10-second video views.