Tag Archives: Social Media Today

Instagram is testing out a new option which would enable users to remove their Stories content from both Instagram and Facebook in one action.

Twitter has published its fifteenth Transparency Report, listing all the information requests and enforcement actions taken on the platform.

Facebook has released its latest Messenger Graph API update, which includes some new options for Messenger brand interactions.

Maximize your content marketing efforts with these helpful tools.

Facebook has filed a new lawsuit against two providers who’ve used Facebook-like domain names in order to dupe users.

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day. That’s more new users than it added in the last quarter (25m), and in line with Facebook’s ongoing DAU […]

With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy. But how can you do it? What are the actionable elements you can utilize in order to establish better connection, and turn interested consumers into active brand advocates? This infographic from the team at Crestline looks at five key aspects worth considering, and the specific ways in which you can improve on each. And while not every tip is going to be relevant to every brand, it’s worth taking a look at […]

While social media has become a key part of our broader interactive process, it’s important for social media marketers to note the audience-specific trends, in order to ensure they’re using the right platforms to reach their target audience. And while, as you might expect, younger generations are more active on social, it’s also important to note what they use social platforms for, and how those behaviors are evolving over time. This report from GlobalWebIndex covers a heap of these key insights and trends. Taking a look at each generations’ social media usage, the report looks at overall usage time, usage time by region, specific app engagement and how people are […]

It’s a little late, but Twitter has this week published a new set of insights into the discussion around TV show ‘Game of Thrones’, and how fans engaged with the final season of the program on its platform. Then again, Game of Thrones has been in the news again this week, with the creators discussing their process, and new prequel announcements. So maybe, it’s just the right time for Twitter to be showing off its Game of Thrones analysis – but either way, the idea is to showcase what Twitter partner Brandwatch is able to provide via its in-depth tweet analysis. There are some interesting notes, too – discussion peaked the day […]

Snapchat is rolling out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself. As you can see in this tweet from Snapchat product lead Andrew McPhee, the option will enable users to use free form drawing tools, which will then be attached as 3D objects within your frame. You can use the tools in the front or rear-facing camera, enabling you to add new effects to whatever you like. Of course, you are limited by your creative capacity, and what your finger is able to paint on the screen (hence the simplistic type examples). […]