Tag Archives: Social Media Today

Facebook has published a new report which looks at how TV viewing and discovery behaviors are changing, with more people turning to online sources to discuss and engage with traditional TV content. And while the focus of the research is to help the broadcasters themselves better connect with relevant audiences, it also highlights some particularly interesting trends in relation to multi-screening (people engaging online while viewing TV programs) and digital video consumption. If you were looking to get a better handle on where attention currently lies, this report provides some valuable insights, which could help you better target your video advertising and outreach efforts. You can read more, including region-specific […]

With the holiday period fast approaching, more people than ever will be referring to online influencers to get their thoughts on the best gifts to buy this season, the latest food and decoration trends to tap into, and a range of other fresh ideas that they should be aware of to maximize their celebratory efforts. That means that brands should also be looking to partner with these influencers to get their content in front of more people. But how can you do that? The team from Linqia is here to help, with this new listing of four less obvious influencer marketing tactics specifically for the holiday season. If you’re still […]

If you know anything about social media marketing, you know just how tough it can be to keep up with ever-changing social platforms. From testing hiding like counts to all the innovation from Stories, Instagram specifically has gone through a lot of changes over the past few months. In our most recent #SMTLive Twitter chat, we wanted to do a roll call of sorts as to how everyone has been dealing with these changes. What followed was a pretty clear consensus about the changes marketers love, as well as the ones that haven’t been so popular – here’s a recap of the discussion around the gradual transformation of the Facebook-owned […]

After announcing a ban on graphic images of self-harm back in February, Instagram is now expanding its parameters to take in more types of self-harm related content, as it seeks to better protect vulnerable and at-risk users. The new changes have been outlined in a blog post from Instagram chief Adam Mosseri, who has also explained the dangers of such content: “Nothing is more important to me than the safety of the people who use Instagram, particularly the most vulnerable. Suicide and self-harm are difficult and complex topics that people understandably care deeply about. These issues are complicated – there are many opinions about how best to approach them — […]

Adding to its capacity to help its users – and be of broader societal benefit, as opposed to fueling division – Facebook has this week launched a new ‘Preventive Health’ tool, an optional process within its main app which can prompt users to undergo regular health check-ups, based on their age and gender information. As explained by Facebook: “Tens of millions of people in the US are missing out on recommended preventive care, according to the Centers for Disease Control and Prevention. Preventive measures have the potential to detect disease early when it’s most treatable and, in some cases, prevent it from developing. Yet factors such as awareness, access and cost create […]

Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand. Beyond marketing to your potential customers, your business’ social media presence can also act as a powerful signal of what it’s like to work for your company, with the active involvement of your staff, company leaders, and even CEOs providing insights that can help candidates make decisions about your potential as a career destination. And given the value that great employees can bring, this should be a key consideration – take a look at this new infographic from EveryoneSocial which […]

Published Oct. 27, 2019 Are you looking for ways to improve your marketing efforts? Want to know how to combine your email marketing and social media campaigns? The team from PayFort share their tips for success in this infographic. They break things down as follows: Some stats on email marketing How standalone social media compares to email How to combine the best aspects of each platform Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates. Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and finding new people in need of your company’s product or services. However, in today’s world of decreasing trust, and credibility wariness between brands and consumers, internal marketing has become just as important as the external marketing we have been accustomed to. Consumer trust is at an all-time low, with people tuning out the constant stream of ads presented to them. Only 33% of buyers […]

Wouldn’t it be helpful to know when your audience is most engaged with your content, and at what point you should present your CTAs to maximize desired reader response? Nielsen and Taboola recently partnered on a new study to determine the ‘Moments of Next‘, the key points at which consumers are most responsive to different elements when consuming content, and what that means for marketers. These are critical factors to take into account when putting together a content marketing campaign. The study starts out by looking at the ever-quoted ‘goldfish attention span’ numbers – i.e. humans have an eight-second attention span compared to a goldfish’s nine seconds. Nielsen points this out […]

Published Oct. 26, 2019 Are you looking for ways to improve your business website? Want to know how to create an about page that improves your website conversion rate? The team from Siege Media share their tips for success in this infographic. Here’s a quick summary: Value proposition above the fold Frame benefits as positives Evoke emotions with stories Do it with video Establish trust with photos Increase interest with photos Say no to stock photos Use testimonials List positive reviews Include a call to action Include contact information Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed […]