Tag Archives: Social Media Today

This could be interesting – one of the common problems raised with Twitter is the prevalence of bot profiles, non-human Twitter handles which can amplify, manipulate and replicate tweet engagement. This has become particularly problematic in political discussion – last year, Wired reported that bot profiles were dominating political news streams, and amplifying trends, with bot profiles contributing up to 60% of tweet activity around some events. Twitter knows that these bots exist, everyone does. So why does Twitter allow them to keep running? The Wall Street Journal’s Joanna Stern recently put this question to Vijaya Gadde, the Legal, Trust, Policy and Safety Lead at Twitter. Here’s Gadde’s response: “So […]

As content engagement continues to rise on LinkedIn, the platform is looking for more ways to facilitate discussion, and get professionals connecting over key topics. In fact, LinkedIn now has a team of some 65 journalists dedicated to this task – and according to a new profile in CNN Business, those efforts are paying off. As per CNN: “A metric that tracks how often users are coming to LinkedIn in 30-minute intervals is up about 27% from the year prior. And the company is monetizing that traffic. Satya Nadella, CEO of LinkedIn owner Microsoft said on a recent earnings call that it’s been “another record year for LinkedIn, driven by all-time high […]

As technology evolves, new opportunities emerge, facilitating improved means of business connection, among various other key benefits. And while VR and AI are set to change the way we interact with devices, and each other, in order for that to happen, we need an improved network infrastructure that’s able to handle more advanced data requirements. Which is where 5G comes in. So how will 5G connectivity change things? That’s what LinkedIn sought to find out in its latest research report, in which it interviewed several leading IT professionals to get their thoughts on the next generation of connection. LinkedIn has collected these insights into the below infographic, which looks at […]

The future of Facebook’s Libra cryptocurrency project still seems unclear, with The Social Network struggling to articulate the full details behind its plan, and its potential benefits. This week, Facebook CEO Mark Zuckerberg was put to the test on Libra before the US House Financial Services Committee. And while Zuckerberg’s testimony was primarily focused on Libra, Zuckerberg also faced questions about a range of other issues related to Facebook and its operations. You can view Zuckerberg’s full testimony and questions from the House here, but here are some of the key notes. Libra Issues First off, on its Libra project – in his prepared remarks, which were released to the […]

There are plenty of ways to come up with blog post ideas, but generating ideas that people love is another story. Whether you’re just starting a blog, or you’re struggling to come up with fresh topics for an existing one, you’ve come to the right place. In this post, I’ll go over seven effective strategies for coming up with blog topic ideas that will keep your editorial calendar full,  and your audience coming back for more. Each strategy includes a set of suggested tactics – here are seven ways that you can boost your content efforts. 1. Answer Real Customer Questions Sometimes a customer will land on your website knowing […]

Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. As explained by Sensor Tower: “TikTok was the most downloaded social media app worldwide for September 2019 with close to 60 million installs. The countries with the most installs of the app during this period were India at 44% of its total downloads and the United States at 8%.” The app’s growth in India – the world’s second-most populous nation – is significant, and could help fuel ongoing growth. That would also provide advertiser appeal, […]

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. As you can see in this example, provided by user @KenSchillinger, the update shifts the ‘Save’ and ‘Send’ buttons, as well as the options menu, to below the Pin image, as opposed to along the top bar in the current format. This will give the visual elements of your Pins increased focus, while the Pin image also will now also take up more of the screen, which is more aligned with vertical viewing. When you scroll down (second image above) you can see that each section is now more […]

Do people care about IGTV yet? The jury’s still out, but Instagram is gradually working to improve the option, and boost exposure for IGTV content. And this week, Instagram has added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. As you can see in the clip above, the new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. The option is no doubt influenced by Snapchat’s ‘Snap Originals’ content, which has seen increased success of late. Snap’s Original […]

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. As you can see in this example, provided by user @KenSchillinger, the update shifts the ‘Save’ and ‘Send’ buttons, as well as the options menu, to below the Pin image, as opposed to along the top bar in the current format. This will give the visual elements of your Pins increased focus, while the Pin image also will now also take up more of the screen, which is more aligned with vertical viewing. When you scroll down (second image above) you can see that each section is now more […]

Snapchat has posted its latest performance update, showing increases in both users and revenue, and beating market estimates. First off, on users – Snapchat is now being used by 210 million people every day, up from 203 million in Q2. The majority of those seven million new users came from the ‘Rest of the World’ category, with Snap’s re-designed Android app – a long-ignored element – reportedly gaining significant traction in the Indian market. Snapchat’s focus has been on higher-end, iOS devices, and subsequently, on developed regions. In fact, according to a lawsuit filed in 2017, Snap CEO Evan Spiegel specifically ruled out seeking to boost the app’s appeal in […]